LIVE DEALER Looking ahead


GIO met with Mika Aznauryan, chief product officer of Live Dealer Studio and provider Imagine Live, to discuss his vision for 2024.


atmosphere, which are crucial in digitally replicating the live casino environment’s emotions, sounds, and visual stimulation.


GAME VARIETY: D


eveloping a successful strategy for live dealer games requires careful planning, attention to detail, and a commitment to delivering an exceptional gaming experience for partners and their players.


Defining your vision or niche is essential, whether starting a new game or looking to improve an existing one. The journey begins with identifying your target audience, their preferences, and what sets your live dealer studio apart from the other competitors in the iGaming supply chain. This includes considering factors like game selection, betting limits, overall ambiance, and


Offering a diverse range of live casino games, including classics like Blackjack, Roulette, Baccarat, Dragon Tiger, and Sic Bo 102, as well as innovative variations to cater to different player preferences, may seem obvious but needs to be noticed. We have included Game Shows in our product portfolio roadmap. Game shows are more aligned to the entertainment seeker or player profile, providing a lower volatility game experience.


Furthermore, depending on the game show theme, like branded slot games, players are familiar with the game, which again provides an entertainment value exchange, which we believe shall be exciting for players and our customers. Our team at Imagine Live was incredibly proud of our multiplier roulette “Dynamite Roulette”, which is enriched with special effects to give players an explosive


experience. Our on-screen hostess character, a vision of a modern-day Indiana Jones, delivers sticks of dynamite to the roulette table where 1 and 10 numbers will explode into a multiplier between x50 and x1000. The game dealers are integral to the game as they make physical spins and the games more interactive for the player.


HIGH-QUALITY STREAMING: A clear, engaging experience is essential for retaining players and is something we at Imagine Live have focussed on closely. We invest in high-definition cameras, professional lighting, and audio equipment to ensure top-notch streaming quality. We created a new viewing experience in our Robot Arm. Our Robot Arm camera raised the bar in live dealer gaming. It offers players a truly premium experience, with its ability to capture every angle of the game in stunning high definition. Whether the players are playing Blackjack or Baccarat, the Robot Arm camera will give them an authentic feel of being at a real casino.


INNOVATION: IMPROVING THE PLAYER EXPERIENCE As a business, we invest in research and development to create new features, game formats, that keeps our live dealer games and studio fresh and appealing for players. The operational studio setup allows the Imagine Live game developers, designers, management, dealers, customer support, and operations in a single studio location. From this, we have centralized processes, communications, and marketing. Therefore, Imagine Live can support ideas from all areas of the business and operations that facilitate natural improvements to the player experience, account management, revenue opportunities, and commercials for all partners.


Our business is expanding its live dealer studios. In 2024, we are targeting more operational tables with more experienced dealers, and we are about to break ground for a new studio in Romania soon, allowing this development through the next year.


6 NOVEMBER 2023 GIO


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