ONLINE NEWS
SBC Summit powers onto Lisbon after record 2023
SBC Events has hailed the support of the global iGaming industry as the reason for a record-breaking 2023 edition of the SBC Summit Barcelona.
This year’s exhibition and conference drew an impressive crowd of around 15,000 attendees, a threefold increase from last year’s fi gures, solidifying its status as the industry’s fastest- growing event.
The post-event survey data revealed a Net Promoter Score of 49 for the event, highlighting SBC’s dedication to upholding high-quality standards, even in the face of substantial growth in attendance compared to the previous year. The event kicked off with grandeur at the SBC Leaders Summit—an inaugural edition of the exclusive pre-event invite-only gathering that attracted 500 top-tier industry executives. This full-day affair featured a wealth of conference content, including a keynote from Frank Abagnale, the man who inspired Steven Spielberg’s ‘Catch Me if You Can,’ networking opportunities, and a poker tournament. A signifi cant highlight of the event was the induction of Gustaf Hagman (CEO and co-founder, LeoVegas), Jordan Levin (CEO, OpenBet), Per Widerström (Incoming CEO, 888 Holdings - effective October 16, 2023), and Brigid Simmonds OBE (Chair, Betting and Gaming Council) into SBC’s Hall of Fame.
Taking place at Fira Barcelona Montjuic on 19-21 September, SBC Summit Barcelona boasted a massive 38,000 square metres show fl oor accommodating 350 exhibitors, marking a 175% increase as compared to the previous year. The 2023 show fl oor was effectively split into fi ve zones denoting key areas of the industry: Sports Betting; Casino & iGaming; Affi liate, Media and Marketing; Payments & Compliance; and Emerging Tech. In addition, there was a designated ‘Festival area,’ which not only showcased exhibitors but also provided the perfect casual networking setting, featuring a sangria & tapas bar, an ice cream bar, a
smoothie and juice bar and various other amenities. The exhibition area was enriched by multiple networking zones, with the SBC Connect+ Lounge serving as a central meeting hub for delegates who had organised their meetings through the offi cial event app. Noteworthy is the fact that the app included a lead assessment feature that saw active use, totalling 2,560 interactions.
Spanning seven stages, the comprehensive conference agenda delivered over 80 hours of content and offered insights from over 450 industry leaders. 89.4% of the speakers held C-level positions, while 63.7% represented operators, and 8.9% came from affi liates. The remaining 27.4% of speakers represented suppliers, associations, regulators, media, sports teams, and investors. With a total of 302 questions directed at the speakers on stage, the event adopted a more interactive approach. Based on insights from SBC Connect+, it’s
evident that the following fi ve panels were the most sought-after by app users: • Sports Betting’s Makeover: The Infl uence of Gamifi cation, Streaming, and Stats
• Affi liate Leaders Panel: Leading Partnerships in Emerging Markets
• Sports & Sponsorship Landscape: Growth Markets and Partnerships
• SBC Leaders: Exploring Global Growth Markets • Everything, Everywhere, All-of-the-Time: Managing Marketing, Tech & Compliance Rasmus Sojmark, CEO and founder of SBC said: “The Barcelona chapter for SBC came to a spectacular close. This event exceeded our wildest dreams as we worked tirelessly to make it the industry’s fastest-growing gathering. With 15,000 attendees fi lling the exhibition fl oor, this show will forever be a cherished part of SBC’s history. However, as you all probably know, we’re far from done. The success of this edition paves the way for an even more prosperous next edition. We can’t wait to welcome you all in Lisbon for SBC Summit 2024!”
Greentube
continues Ontario expansion
Greentube has continued to grow its presence in Ontario by taking its games live with leading operator and long-term partner Betway.
The supplier’s extensive portfolio of content, including classic hits such as Book of Ra Deluxe™, Sizzling Hot Deluxe™ and Lord of the Ocean™, will be made available to Canadian players across the province. A host of contemporary titles will also make their way online. These include Egyptian Underworld™, Apollo God of the Sun 10 Win Ways™ and Book of Ra Deluxe 10 Win Ways™, as the supplier continues to deliver popular games featuring fi rst-class features and mechanics.
The integration of content took place through the iForium aggregation platform as Greentube continues to gain greater coverage across the region.
Ontario continues to be a key market for the company since it received its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. This followed multiple launches across Canada in the provinces of British Columbia, Manitoba and Quebec
Jordan Wall, sales & key account manager at Greentube, said: “Greentube has a fantastic long-standing partnership with Betway and together we have achieved fantastic things in established and emerging markets worldwide. We’re excited for our continued mutual growth across North America.”
Joachim Bjerg, head of marketing for Betway in Ontario, added: “It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario. Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”
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