SBC SUMMIT AMERICAS PREVIEW


iGP puts a new spin on engagement with the launch of Twist of Luck


iGP, the leading platform and aggregator supplier, is showcasing its latest innovation at SBC Summit Americas: Twist of Luck. The new promotional tool is designed to bring a fresh dimension to operator marketing campaigns and is available through its fast- growing aggregation platform, iGaming Deck.


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wist of Luck introduces a fully customisable, spin-based reward mechanic, giving operators greater flexibility in how they engage players. Operators can tailor the wheel’s layout, prize segments, spin frequency, and reward logic, creating branded promotional experiences that drive both retention and acquisition. Whether offering free spins, deposit bonuses, physical gifts, or upcoming prize options such as sportsbook free bets and vouchers, Twist of Luck is designed to fit seamlessly into a wide range of player journeys.


Attendees at SBC Summit Americas can


experience Twist of Luck first-hand on Stand C580


ADDITIONAL INTEGRATION Built directly into iGaming Deck, the new promotional tool requires no additional integration. Operators can quickly configure and launch campaigns through the platform’s intuitive dashboard, with complete control over inventory limits, prize distribution, and real-time analytics. By embedding promotional capabilities directly into the aggregation layer, iGP is removing many of the traditional barriers operators face when trying to activate their content.


The launch of Twist of Luck marks an important step in iGP’s broader strategy to evolve aggregation from a purely content- driven model into a performance-driven solution. With over 10,000 games from 40+ providers, hundreds of millions of monthly bets, and a rapidly expanding global footprint, iGaming Deck is positioning itself as a platform that not only delivers breadth of content but also offers operators smarter ways to engage players.


12 MAY 2025 GIO


Michael Baker-Mosley, CMO at iGP, says: “Twist of Luck is part of our vision to offer more than just aggregation. Content is fundamental, but operators today need tools that help them build stronger, more engaging campaigns with minimal complexity. With iGaming Deck, we’re helping partners activate their content and drive results, all from a single, connected environment.”


PROMOTIONAL SUITE Alongside Twist of Luck, iGP has also enhanced its promotional suite with a free bets campaign solution and is preparing to launch a new jackpot and awards engine. These additions are built to give operators more creative freedom, allowing them to deliver high-impact promotions faster and more effectively, without the need for third-party systems. The expansion of iGaming Deck’s engagement layer comes at a time when demand for more innovative promotional tools is growing across key markets, particularly in Latin America, where iGP has secured multiple new turnkey and retail partnerships over the past year. The platform’s ability to combine large-scale content aggregation with modular, operator-first engagement tools is helping to differentiate it in a competitive marketplace.


Attendees at SBC Summit Americas can experience Twist of Luck first-hand on Stand C580, where the iGP team is demonstrating how a spin of the wheel can become a powerful tool for player retention, acquisition, and cross-selling.


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