ICE PREVIEW
GeoLocs’ growing role in iGaming: Refl ections on 2025 and what’s ahead in 2026
As we step into 2026, operators are balancing rapid market expansion with tighter regulatory oversight and rising player expectations. Looking back on 2025, it’s clear that geolocation has moved beyond a component of compliance to become a strategic enabler for operators entering new markets and delivering seamless player experiences.
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or mkodo and GeoLocs, 2025 was a year of growth and expanded global footprint. It entered a new US market through its partnership with the Kansas Lottery, launched Desert Diamond’s mobile app in Arizona, and enabled AGLC Casino on the PlayAlberta app in the Alberta market. It has supported operators to deliver compliant, localised gaming experiences that meet evolving regulatory expectations. GeoLocs also welcomed over 20 new clients in 2025, underscoring the rising importance operators place on trusted geolocation suppliers.
WHY GEOLOCATION MATTERS NOW MORE THAN EVER
Regulators worldwide have made it clear: online gaming platforms must ensure players are physically located within legally authorised jurisdictions at all times. Accurate geolocation is not just about confi rming a player’s city or state, it’s about defending entire business licenses and maintaining trust with not only the regulators, but players too.
The legal landscape in markets such as the United States and Canada already requires tight jurisdictional controls, and geolocation technology has become the digital border guard of regulated iGaming. A single wager placed from outside an authorised territory can trigger serious legal violations or jeopardise an operator’s licence, which is why precision geolocation is essential for operators today.
We’ve seen a trend where operators are moving towards combining identity verifi cation with geolocation checks. In 2025, GeoLocs announced a strategic partnership with ARGOS, an AI-powered identity verifi cation platform, to combine geolocation with secure identity checks and AML screening. Partnerships like this refl ect a broader industry trend towards unifi ed compliance toolkits. This sort of integration helps reduce player friction while satisfying multiple regulatory requirements from a single workfl ow.
THE COMPETITIVE EDGE: COMPLIANCE AS A CORE CAPABILITY
In 2026, compliance itself will become a differentiator. Operators are no longer satisfi ed
48 JANUARY 2026 GIO
gaming infrastructures. Emerging markets present both opportunities and compliance challenges; players must be located within clearly defi ned jurisdictions, and operators and platforms will need geolocation solutions that adhere to local law.
• Geolocation as part of frictionless UX – Operators and their players are increasingly sensitive to how compliance impacts user experience. Poor geolocation permission prompts, unclear messaging, or restrictive onboarding fl ows can create unnecessary friction that drives players away. The most successful operators in 2026 will combine regulatory precision with UX design that respects player fl ow while remaining compliant.
with geolocation solutions that only tick regulatory boxes. They want tools that support real-time reporting, fraud prevention, multi-jurisdictional coverage, and seamless integration across mobile, web, and app platforms. The days when geolocation was a ‘back-end requirement’ are behind us; it is now central to business continuity, player trust, and platform expansion.
REGULATORY AND MARKET TRENDS TO WATCH IN 2026 • Continued market regulation and expansion – Regions such as Latin America and parts of Asia Pacifi c are steadily advancing regulatory frameworks for iGaming. Brazil’s regulated market, launched in 2025 with a growing list of operators, shows the appetite for legalised online
• Increased compliance expectations for partners – Regulatory authorities are paying closer attention to the role technology partners play in compliance, increasing expectations around monitoring, reporting, and geo-restricted controls.
LOOKING FORWARD As the industry evolves, geolocation will remain a foundational pillar of regulated iGaming. It’s not just about where a player is located, it’s about how reliable, transparent, and scalable compliance can be while supporting a frictionless player journey. GeoLocs is looking forward to continuing to support operators as they navigate this fast-changing landscape and build experiences players trust and regulators respect.
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