ICE PREVIEW
Boomerang Partners to present ‘Sports Marketing & Betting Calendar 2026’ during iGB Affi liate Barcelona 2026
Boomerang Partners will participate in the iGB Affi liate (iGBA) Barcelona 2026 from January 20-21. One of the world’s fastest-growing affi liate programmes will be present at this prestigious event, featuring its booth at 81-L10.
USA, Mexico, and Canada will host matches of The FIFA World Cup 2026. However, beyond these major events, the 2026 sports schedule will also feature numerous local, regional, and international tournaments.
With Boomerang Partners’ guide, affi liate teams will be able to plan their strategies, taking into account users’ geographical preferences and traffi c peaks. For the convenience of affi liates, the company’s analysts have prepared information about players’ behavioural activity before, during, and after tournaments. They have also provided practical insights on traffi c types, campaign promotion channels, and tools recommended for this use.
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oomerang Partners is inviting all ICE and iGBA attendees to visit its stand (81-L10) to learn about its partners’ brand portfolio, its competitive advantages, and prospects for working in the sports vertical of affi liate marketing. Boomerang Partners’ sports focus is confi rmed, as evidenced by the company’s status as an Offi cial Regional Partner of AC Milan.
UP FOR SIX PRESTIGIOUS INDUSTRY AWARDS During participation in the iGB Affi liate and ICE Barcelona 2026 exhibitions, Boomerang Partners will learn the results of its inclusion in the shortlists for three prestigious awards: the International Gaming Awards (IGA), the European iGaming Awards, and the Global Gaming Awards EMEA. All together, the company is competing for six awards.
SPORTS MARKETING & BETTING CALENDAR 2026
One of the highlights of Boomerang Partners’ participation in IGB Affi liate Barcelona will be the presentation of the company’s strategic project. The ‘Sports Marketing & Betting
38 JANUARY 2026 GIO
Calendar 2026’ provides valuable information for affi liate partners looking to work in the sports vertical.
Whether you’re an experienced affi liate or taking your fi rst steps in this segment, the company assures that studying the guide will bring you practical benefi ts.
DETAILED SPORTS EVENTS CALENDAR
One of the key components of the ‘Sports Marketing & Betting Calendar 2026’ is the calendar of sporting events for 2026. It can reasonably be called the ‘Year of Sports’, as the Olympic Winter Games Milano Cortina 2026 will take place in Italy from February 6 to 22, and from June 11 to July 19, 2026, the
AC MILAN PARTNERSHIP Affi liates can conduct effective campaigns thanks to the Boomerang Partners’ status as an Offi cial Regional Partner of AC Milan. This is one of the most titled football clubs in the world, with a global fanbase exceeding 500 million people. Its matches are a stable source of interest for sports traffi c. Through the Boomerang Partners and AC Milan partnership, affi liates can access exclusive opportunities to create engaging content tailored to their target audiences.
AFFILIATE TOOLKIT
A separate mention is due for the ‘Affi liate Toolbox’ block. In it, Boomerang Partners presents insights on affi liates planning sports campaigns and adapting them to different types of traffi c. The company recommends adjusting strategies according to the phase of the tournament (pre-, live, or post-). The objectives of conducting a campaign must also consider the tournament phase to ensure its effectiveness.
The download link for the ‘Sports Marketing & Betting Calendar 2026’ will be added to Boomerang Partners’ offi cial website. Interested affi liates can learn more about it and its use on Stand 81-L10 at iGBA.
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