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Evolution and William Hill announce partnership for US market
Evolution has entered into a partnership with William Hill for the supply of Live Casino content and services across the USA. The deal is for the whole of the USA and will begin with the rollout of Live Casino for William Hill in New Jersey, streamed live from Evolution’s Atlantic City studio, with additional states to follow. William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us
) currently operates 113 race and sports books in Nevada and the state’s
leading mobile sports betting app. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island. Evolution, commented: “We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.
GAMING1 hires Carrion as CMO
Gaming and sports betting partner GAMING1 has boosted its C-level ranks with the appointment of Stars Group marketing veteran David Carrion as its
Selected for his data-driven skills and approach, the role will see Carrion build on the widespread international awareness enjoyed by GAMING1’s distinguished brand name, as well as taking the helm at one of the industry’s largest data science teams.
GAMING1’s CMO brings a wealth of experience to his new position, notably at the BlackStone-owned Spanish Casino Group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation and growth before becoming Marketing Director of its renowned brand, PokerStars.
Carrion’s tenure saw him develop the strategy, teams and tech stack around SEO, PPC, Paid
campaigns, like Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner) and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament, earning him a place on Gaming Intelligence’s prestigious professionals.
Commenting on the appointment, GAMING1 COO & Co-Founder Sylvain Boniver, said: “On behalf of everyone here at GAMING1, I’d like to wish David the warmest of welcomes. A world-class addition to our team, his appointment forms part of a recruitment drive aimed at accelerating our continued international expansion into crucial markets such as the US. “We are a data-obsessed company so with David’s precise, data-driven approach, as well as a remarkable skillset and experience portfolio, he’s perfectly placed to help take our brand to the next level.”
Newly-appointed CMO David Carrion added: “I’m delighted to be overseeing one of our industry’s foremost data science teams and feel impressive growth streak in the weeks and months ahead.
“The company’s history and goals align very closely with my own, and the strength of our can make these ambitious expansion targets a reality.”
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Eyas Gaming set to target German market
A team of online gambling industry veterans has established a new venture called Eyas Gaming with the objective of targeting the newly-regulated German online gambling market.
Joe Saumarez-Smith, Michael Brady and Adam Joseph will work together to build an online gaming offering, with an initial launch planned for the opening of the fully regulated German market in July 2021.
Eyas Gaming is being backed by the German Gauselmann Group. The internationally active, family-owned company develops, produces and distributes games and slot machines and operates the MERKUR Casino chain, which is well-known on an international level.
Eyas Gaming will use the Bede Gaming platform for all its operations, which Gauselmann acquired in March 2020, and will offer Merkur online slots games from Gauselmann’s Blueprint and Edict divisions.
Eyas Gaming is headquartered in Malta and is currently applying for a MGA licence. It will also apply for a German online gambling licence as soon as such licences are made available.
Joe Saumarez Smith, Chairman of Eyas Gaming, said: “The regulation of the German market is a very exciting time and a huge opportunity for us. The proposed rules for the German market will present some big challenges for all operators but we think that we will be able to build a market-leading product with Merkur that is specific to the German market and the new regulatory regime.”
Paul Gauselmann, founder and CEO of the Gauselmann Group, said: “I am thrilled about this collaboration. The operational experience of our partners in conjunction with our technological platform as well as our renowned Merkur games will enable us to successfully establish online offerings in Germany and other regulated markets.”
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