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CASINO OCT20 P_Layout 1 12/10/2020 10:47 Page 1


ONLINE NEWS NetEnt expands


DraftKings agreement to include new markets


NetEnt has strengthened its agreement with US industry giant DraftKings and will be going live with the operator’s growing online casino in Pennsylvania in the near future. In addition, NetEnt has signed an agreement to launch its games with DraftKings in West Virginia, with the ability to expand into new


jurisdictions upon a successful launch. DraftKings’ players in the states will soon be able to play popular titles such as Starburst, Gonzo’s Quest and Divine Fortune, as well as a variety of NetEnt’s table games. Offering a globally esteemed portfolio, NetEnt has become the top supplier in Pennsylvania and New Jersey since its entry in July last year. This latest integration and agreements signed with DraftKings further establishes its market-leading reputation as more states look to legalize online gaming. “DraftKings’ size and market presence make this launch one of the most significant to date,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”


ORYX Gaming adds P&S as an exclusive platform partner


Playson goes from strength to strength in Europe with Novibet partnership Casino software developer Playson has


announced a content distribution agreement with Novibet, which will strengthen the sportsbook’s online casino offering. Novibet will integrate a selection of Playson’s celebrated slot titles, including perennial player-favourites such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its latest release Solar King.


Under the agreement, the operator will also benefit from access to the supplier’s integration-free suite of engagement tools, which have been demonstrated to significantly enhance player retention.


ORYX Gaming has added emerging games studio Peter & Sons (P&S) as one of its exclusive RGS content providers. P&S is a fresh game development studio with an aim to produce some of the most innovative, creative, and entertaining slots on the market and will primarily be targeting operators active in the Nordics. The studio’s circus-themed title D’Cirque with beautiful visuals and fun, engaging mechanics targeting a broad set of casino players, was the first game to go live on ORYX’s platform on 13th August.


The deal sees Playson extend its audience reach across Europe, with Novibet’s operations in the UK, Italy and Greece set to launch the provider’s content, and additional EU markets to follow in the near future.


Blanka Homor, Sales Director at Playson, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company. “Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.” Nick Bachas, Chief Business Development Officer at Novibet said: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.


“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.”


66 OCTOBER 2020 GIO


A number of other titles, including Sheriff Colt and Punch Club, will be rolled out in October and November and immediately made available to operator partners via the ORYX RGS platform.


Matevz Mazij, Managing Director of ORYX Gaming, said: “P&S is an exciting up and coming studio with unique, fresh and modern games that offer engaging and exciting experiences for the players. We believe P&S has potential to be one of the leading content studios in a few years with a footprint in various global markets. Yann Bautista, Business Development Manager at P&S, said: “With the player in mind, we strive to develop new and immersive gaming experiences with games that catch the eye, exceed expectations and break new grounds when it comes to gameplay, mechanics, and visuals.


“By becoming an ORYX RGS partner, we will be able to use an extensive content distribution network, utilise excellent compliance experience and gain a leading position with tier 1 operators.”


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