SIGMA PREVIEWS Digitain


Hmayak Arakelyan, Sales Team Manager at Digitain, highlights the latest products the leading international sportsbook platform will be showcasing on stand #S59


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IGMA Europe is always a great show for Digitain, and especially Digitain’s sales team. This is a place we meet most of the industry leaders and provides a great opportunity to wrap up the year with some new and exciting deals. We started to book the SIGMA Europe in Malta meetings from September and are looking forward to attending this year’s show with excitement, enthusiasm and motivation. This year’s SIGMA is different to us as just after the show there is a World Cup 2022, which we and our partners are impatiently waiting for. Though the year our focus was Sportsbook, and SIGMA Europe is a great place to showcase what we have done through the year, receive the feedbacks of our work and wrap it up with the upcoming World Cup.


Speaking of the World Cup, we will be showcasing our Virtual Sports product in Malta and the team have developed a special Virtual World Cup tournament, which will be an excellent customer loyalty feature. Our Virtual Sports tournament and games can be integrated as a standalone product, or as a part of our sportsbook. Another new, exciting product being showcased in Malta is our newly launched Live Casino, featuring the very latest technology and, of course, the players’ favourite games,


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including roulette, blackjack and baccarat. I cannot have a chance and not talk about our GLI-certifi ed Centrivo product- an innovative, intuitive, and progressive iGaming platform, that covers all the requirements of a Tier 1 operator. With its AI driven features, it is one of the most secure, scalable and fl exible platforms available anywhere - here to carry all your operations, and easy the routine work of operators. Combine Centrivo with our award-winning sportsbook – and you really have the basis of a sustainable, profi table business, wherever you are located in the world. Centrivo has many integrated features that make it stand out from the crowd, including a new, super-smart Payment Gateway, that enables operators to provide hundreds of options for deposits and withdrawals to their customers. The reporting tools are excellent and designed to provide real-time data so that they can ensure secure, stable and timely transactions - 24/7. So, all in all, SIGMA Europe offers Digitain a great venue to present our latest products to a very important audience. It’s one of our favourite expos, very well organized and always a productive experience. We have a great stand lined up, positioned at #S59, and we’re looking forward to catching up with old friends and to making some new acquaintances.


SIGMA attendees can fi nd innovation platform, Flows on stand #MR1


lows will be showcasing its no-code innovation platform, and will be giving businesses the opportunity to book an exclusive demo.


Flows’ CEO James King and its Director of Sales, Domenico Mazzola will be in attendance to walk visitors through everything the plug-in platform has to offer. They will explain the ways in which Flows can help support businesses by accelerating development, fast-tracking integrations and combining multiple data points into a single interface.


Flows has been built to be the most agnostic piece of software on the market. It is able to sit alongside any piece of technology that you use


and allows you to innovate without constraint. With Flows, iGaming businesses can automate their digital processes, build digital features and produce applications, all without having to write a single line of code. This in turn enables users to get products to market faster with less manual labour, as well as empower all members to create cross-channel promotions and loyalty programs that complement each other, both online and offl ine.


One of the main selling points of Flows is that it is easily accessible. From CRM teams and customer support agents to developers and engineers, Flows has potentially limitless applications in every area of your business. The


platform can help you build a more responsible and sustainable gaming environment by creating custom self-exclusions or time-out journeys that trigger actions in real time. This in turn enables teams to automate necessary messaging and interventions, allowing them to seamlessly look out for the well-being of their at-risk customers.


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