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ONLINE NEWS


Evolution launches Gonzo’s Treasure Hunt, world first


Evolution has launched Gonzo’s Treasure Hunt, a groundbreaking online live game show and the world’s first live casino game to bring together live and slots-style gameplay, and the first with the option to play in VR (Virtual Reality) mode. Inspired by the famous Gonzo character and intellectual property (IP) from NetEnt’s popular Gonzo’s Quest online slots title, the all-new Gonzo’s Treasure Hunt is the latest addition to Evolution’s live game shows portfolio. Blending the worlds of live and slots and representing “a whole new direction”, the new Gonzo live game show is the first Evolution game to use NetEnt IP following Evolution’s acquisition of NetEnt at the end of last year.


The central feature of Gonzo’s Treasure Hunt is the search for hidden treasures in a giant wall of 70 stones. A stand-out feature in this latest version of Gonzo’s adventures is when the world-famous explorer ‘comes alive’ as an augmented reality


virtual character and joins the live show hosts and players in the search. Another world first for the live casino market is the option to play and bet on Gonzo’s Treasure Hunt in VR mode using a Virtual Reality headset and controller, enriching the immersive gaming experience even further. Todd Haushalter, Chief Product Officer at Evolution, said: “This is our first product that combines the best of NetEnt with Evolution. I’ve been excited to work with the amazing NetEnt intellectual property since the acquisition was announced and we are starting by taking the most famous character in slots and bringing him to live casino.”


Haushalter continued: “This is also the first live game ever where players have such a high degree of control over their game strategy and the potential outcome. Unlike other games where the result is the result and there is nothing you can do about it, in Gonzo’s Treasure Hunt players take control as they go hunting for their prizes. This is a whole new direction for our game shows as we want to widen the definition of what a game show is – giving the player this level of control will attract a new audience to Evolution. We are continuing to evolve what the gambling experience can be, and this is an incredibly exciting landmark launch.”


Enteractive celebrates 10 years of


Betsson partnership Enteractive, a leading reactivation and retention partner for the iGaming industry, is celebrating ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through personalised player engagement.


Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world. Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million call attempts, generating a net revenue of approximately €100million. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players. Enteractive CEO, Mikael Hansson, marked the occasion at Betsson Group HQ in Malta by presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.


The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017,


4 JUNE 2021 GIO


Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.


Svensson commented: “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.” Hansson said: “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”


Melicharkova joins Swintt as Head of Marketing


Swintt continues to build out its team with top talent naming Tereza Melicharkova as its new Head of Marketing. Melicharkova will be responsible for supporting the commercial team through a wide range of marketing activities while also driving awareness of the Swintt brand and product offering among operators and the wider industry.


The fast-growing provider has quickly earned a reputation for the quality of its products, including its comprehensive slot portfolio, its live dealer offering, SwinttLive, which is streamed directly from Las Vegas, as well as its SwinttGamify engagement tools. Melicharkova started her career in the iGaming sector at NetEnt and she has also held senior marketing roles at Pragmatic Play, Relax Gaming and most recently Pariplay. David Mann, Chief Commercial Officer at Swintt, said: “Tereza is an important addition to our senior management team as we continue to grow at pace and look to work with more operator partners than ever before. “She is a skilled marketer that has an incredible knowledge of the industry. This is the perfect combination for driving brand awareness and showcasing our cutting-edge products and services to the largest possible audience. “I’d like to take the chance to officially welcome Tereza to the team and look forward to working with her as we continue to take Swintt from being a rising star to an industry power player.”


Tereza Melicharkova, Head of Marketing at Swintt, said: “I am honoured to be joining Swinnt and to use my skills and experience to support the commercial team while also increasing brand and product awareness.


“I am excited to be working alongside some of the best talents in the business led by the three Davids – Flynn, Mann and Flood. This is a huge opportunity for me to showcase what I can do, and I am grateful for the chance to do so.” Melicharkova’s appointment is the latest in a number of senior hires for Swintt, with David Flood recently named as Chief Technology Officer. Swintt has also recently signed integration deals with big-name operators including LeoVegas, Enlabs and Twin.


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