ICE PREVIEW


As the iGaming industry prepares for ICE Barcelona 2025, SOFTSWISS has announced its participation with a new creative concept and technological highlights that demonstrate its evolving role in the industry.


Max Trafimovich, SOFTSWISS CCO


Showcasing innovation and vision at ICE


T


his year, SOFTSWISS introduces the theme: ‘Hungry for Success? Dive in with SOFTSWISS’. Featuring the image of a shark, the concept symbolises strength, leadership, and adaptability – qualities the company aligns with its vision for driving industry progress.


INNOVATIVE EXPERIENCES AWAIT AT ICE BARCELONA


During the expo, SOFTSWISS will showcase its latest advancements across its award-winning product portfolio. Among the highlights is the Lotto Software, a solution designed to facilitate


betting on more than 300 global lottery draws. The Retail Betting Solution, enabling diverse offline betting activities such as sports, horse racing, lotteries, and casino games, will also be presented. Lastly, visitors can explore the Horse Racing Module, a feature integrated within the SOFTSWISS Sportsbook, which offers flexible fixed-odds betting with customisable features like race cards, silks, and various bet types for the South African iGaming market. Central to SOFTSWISS’ presence will be an immersive stand that encapsulates the company’s forward-thinking vision. Visitors can expect a cutting-edge 360° panoramic content experience, enhanced with light show elements and Extended Reality (XR) activities. This unique setup is designed to provide attendees with an unparalleled glimpse into the future of iGaming.


INSIGHTS INTO THE FUTURE OF IGAMING


SOFTSWISS arrives at ICE Barcelona with the recently released iGaming Trends 2025 Report, offering an in-depth exploration of emerging trends in the industry. The report addresses key topics, including the rise of esports and the integration of responsible gambling frameworks. Commenting on the report, Max Trafimovich, CCO at SOFTSWISS, highlights: “The iGaming industry worldwide is maturing, while


competition is intensifying. For businesses, this calls for stronger branding, crafting better player experiences, diversified revenue verticals, and exploring new markets. This report provides a clear roadmap for addressing these challenges and offers the strategies businesses need to succeed.” Among the report’s key findings is the growing use of AI-driven personalisation, underscoring the need for technologies that enhance player experiences while maintaining security and trust. These topics are expected to feature prominently at the SOFTSWISS stand, fostering dialogue on the future of iGaming.


REFLECTIONS ON LAST YEAR’S SUCCESS AT ICE LONDON At last year’s ICE London, SOFTSWISS delivered a memorable presentation that combined creative design with industry insights. The two-level stand featured animations and symbolic apples, inspired by the UK’s history of innovation and discovery. This concept resonated with attendees and demonstrated SOFTSWISS’ ability to blend creativity with strategic focus.


SOFTSWISS also received significant recognition at the event, including being named Crypto Company of the Year at the International Gaming Awards 2024, celebrating its contributions to advancing crypto-focused gambling solutions. Additionally, the company was awarded Platform Provider of the Year at the Global Gaming Awards EMEA 2024, highlighting its commitment to delivering robust and reliable technology solutions.


The success at ICE London set the stage for a strong anniversary year for SOFTSWISS.


6 DECEMBER 2024 GIO


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