ICE PREVIEW Pushing iGaming forward
As we look forward to ICE 2025, Fiona Hickey, chief business development officer at Push Gaming offers a preview of new titles and updates the company will have on display at the show.
I
CE remains a strategic cornerstone for the entire iGaming industry, providing a valuable opportunity to engage with key partners and showcase our latest innovations. The timing of this year’s ICE is particularly auspicious as we are celebrating a bumper roadmap of feature-packed titles, iconic sequels and innovative new mechanics.
NEW LAUNCHES
From a more traditional games perspective, we will be showcasing a variety of exciting new products, such as Big Bite Push Ways.
This recent addition to the stacked Push Gaming roadmap utilises the PushWays mechanic, where nudging Hot Zones split symbols in half, creating unique opportunities to win on every spin. Additionally, launching just before the show, Dragon Hopper, provides a reimagining of the iconic Cluster Link mechanic. Dragon Hopper presents the classic Push Feature in a completely unique aesthetic in this feature-packed experience, offering new mechanics and a fresh theme that will be available to enjoy on our stand, 2E25. New mechanics and fresh IPs such as Mad Blast and Power Vault will also be playable on the stand, where you can learn more about our exciting array of releases, directly from our talented team.
DRIVING GROWTH AND INNOVATION
Our account managers are looking forward to connecting with clients to discuss how we can drive growth and innovation together through our entertainment-focused releases. We’ll be highlighting our recent expansion into Brazil, a key market with immense potential for the entire iGaming industry. Additionally, we’ll be exploring opportunities to strengthen our presence in Italy, whilst
identifying new territories where we can deliver gaming excellence to our clients. On top of this, expanding our reach in existing markets is always high on the agenda. This year, we’re thrilled to showcase our highly customisable and flexible Jackpots product, already live with LeoVegas, supporting the largest jackpot in Europe in 14 countries and across 13 currencies. A significant milestone in our product roadmap, our Jackpots product drives player excitement, offering the chance to win life-changing sums of money, with Mega jackpots soaring to over €28 million. Our cutting-edge technology gives operators full control, offering single-tier daily jackpots or multi-tier progressives, the option to run local jackpots across multiple operators and much more.
NETWORKING OPPORTUNITIES As we embark on this new chapter, ICE 2025 provides the perfect opportunity to connect with industry peers and explore strategic partnerships. By attending this showpiece event, we gain valuable insights into the evolving iGaming landscape and identify new avenues for growth. We look forward to collaborating with innovative minds and continuing to drive the industry forward.
10 DECEMBER 2024 GIO
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