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Advantech to showcase gaming solutions at ICE 2025


Gaming Realms appoints Lauren Bradley as director of account management


Gaming Realms, a leading provider of mobile- focused gaming content, has appointed Lauren Bradley as its new director of account management, strengthening its growing team. Bradley brings over a decade of iGaming experience to Gaming Realms, having held key leadership roles within the industry. Previously serving as the head of commercial at both Blueprint Gaming and Realistic Games, she has a proven track record of driving commercial success and strategic growth.


Advantech is set to spotlight the future of gaming technology at ICE 2025 in Barcelona on stand 3F46. As a premier event for the regulated gaming, lottery, and hospitality sectors, ICE provides the perfect platform for Advantech to showcase its


comprehensive range of high-performance gaming hardware, designed to meet the dynamic demands of the modern gaming landscape.


Advantech’s DPX gaming platform solutions, specifically engineered for the gaming industry, are synonymous with reliability, seamless integration, and outstanding performance. At ICE 2025, Advantech will highlight the versatility and innovation of the DPX product range, including the newest releases which continues to set the standard for regulated gaming platforms worldwide.The DPX series combines advanced computing power, robust graphics capabilities, and industry- leading compliance with gaming regulations to deliver turnkey solutions for gaming applications. Designed to address the diverse needs of OEMs, the DPX portfolio offers flexibility for integration and customisation.


Alongside the new DPX products there will be the AIMB-2210, an industrial-grade motherboard from Advantech, powered by AMD Ryzen Embedded 8000 Series Processor. This board is particularly well-suited for gaming applications, thanks to its features like COM Ports with CCTalk / TTL support and four display ports, which are essential for connecting gaming peripherals, coin-operated machines and multiple displays.


Also new at ICE 2025 is the SOM-6873, a COM Express Compact Type 6 Module powered by the AMD Ryzen Embedded 8000 Series Processor as well. The feature set is optimized to upgrade Com Express based gaming platforms offering interfaces like 4x SATA, 4x displays and serial parts.


Before these positions, Bradley played a pivotal role in business development at Bede Gaming and honed her sales expertise as a sales manager at iSoftBet. Drawing upon her deep understanding of commercial success, Lauren will be instrumental in driving Gaming Realms’ continued expansion. Her strategic leadership will be key in sustaining the company’s recent impressive total revenue


growth of 18 percent. Lauren’s appointment follows numerous other appointments as Gaming Realms expands its team to accommodate a surge in demand for its Slingo titles. Gareth Scott, chief commercial officer at Gaming Realms, said: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.”


NE Group’s Defender crash-game launches with Betika


NE Group has announced a partnership with Kenya’s premier sports betting platform, Betika, to launch its popular crash game, Defender. Originally introduced in 2022, Defender is a football-themed game that engages players with a unique challenge: they must decide when to cash out before the opposing team scores a goal. This innovative format combines elements of suspense and strategy, mirroring the excitement of live sports.


With this collaboration, Betika’s players across Kenya, Tanzania, Ethiopia, and DRC will gain seamless access to the enhanced version of Defender, which was unveiled earlier this year. Imran Bukhari, CEO at NE Group stated: “Defender continues to be a fan favourite thanks to its football-inspired, fun experience that connects with the inner sports fan. Giving players the power to cash out has shifted the dynamic and given an increased adrenaline hit to the user. Partnering with Betika means we can expand the game’s reach across an important territory for the


business. Defender not only adds a new layer of excitement to their offerings but also reflects our commitment to delivering engaging and innovative gaming experiences.” Peter Stagles, Betika’s group chief product officer, said: “We are thrilled to integrate NE Group’s Defender into our platform. Football is the number one sport in Africa, and this partnership enhances our already excellent offering. NE Group has cleverly designed a game that will instantly resonate with our football-mad audience, thanks to its fast-paced nature and its ability to place players at the heart of the action. This addition underscores our commitment to providing innovative and engaging content for our players.”


Spinomenal goes live on 32Red


Spinomenal, the leading iGaming content provider, has expanded its UK presence following a new content deal with 32Red. The agreement will see Spinomenal deliver a wide selection of its games and top-performing titles via Light & Wonder’s OpenGaming platform.


32Red, part of the esteemed Kindred Group, is renowned for its personalised and exclusive gaming experiences. The casino lobby will now feature popular games from Spinomenal’s studio


including Athena’s Glory, Poseidon’s Rising, Majestic King, and Demi Gods 2.


Lior Shvartz, CEO for Spinomenal commented: “32Red has had long-term success in the UK market and we’re very happy to partner with such a prominent operator.”


Adam Newnham, commercial operations manager at Kindred Group added: “Our mission is to give 32Red players the very best casino experiences on the market.”


GIO DECEMBER 2024 5


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