FEATURE: SPORTSBOOK & BETTING SOLUTIONS


Copa Sudamericana and Copa Libertadores as a growth driver: What can affiliates gain from the tournaments?


Summer is not the best season for working in the iGaming industry. There are few major tournaments and championships, clubs are rotating their line-ups, and European leagues are on hold. According to the experience of MelBet Partners & Affiliates, the situation in Latin America is quite different.


hile most markets fall into a waiting mode, South America lives in the rhythm of football euphoria. During the summer, Copa Sudamericana and Copa Libertadores take the lead.


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MelBet representatives are actively using this geographic window and have launched a large-scale campaign around the continent’s two main tournaments. But this opportunity benefits not only sports fans – it’s also a win for partners of the iGaming brand. MelBet Partners & Affiliates has outlined five key reasons why webmasters should not miss the major tournaments of Latin America.


1. THESE TOURNAMENTS DON’T NEED ADVERTISING


Copa Sudamericana and Copa Libertadores are the equivalents of the Champions League and Europa League. They bring together the region’s strongest clubs. In 2025, Boca Juniors, Palmeiras, River Plate, and Fluminense will compete for the continent’s top trophy.


For the local audience, these teams are idols – no introduction required. Matches between such stars are national-scale events. That means there is no need to artificially create interest around them. MelBet has integrated its promo into organic demand. Fans are already following the tournaments closely, emotionally involved, and ready to place bets. All that’s left for partners is to present an offer that enhances this experience.


2. A UNIVERSAL PROMO MECHANIC


MelBet’s promo is simple, clear, and requires no complex actions. The promo mechanic consists of the following: • Place bets from $2 on Copa Sudamericana and Copa Libertadores matches.


• Receive up to 20% cashback weekly. • Cashback is credited in the form of a Free Bet. • Both winning and losing bets qualify. For MelBet Partners & Affiliates, this promo format means: • The offer is easy to explain, which increases CR from ad creatives.


• The simple mechanic engages both new and existing users.


• As a result, conversions and reactivations grow, and partners gain a longer LTV model.


8 AUGUST 2025 GIO


MelBet’s promo runs throughout the entire duration of the tournaments, which enables a stable strategic approach: • Test different audiences and approaches. • Launch retargeting for users who didn’t convert. • Warm up the database via push notifications and emails with the match calendar.


• Build creative series for each tournament stage.


4. THE POTENTIAL OF SOUTH AMERICA


While competition for traffic in Tier 1 markets grows increasingly intense, Latin America remains one of the most promising directions. According to MelBet Partners & Affiliates, in 2025 more than 80 percent of users in this GEO will place bets via mobile, and trust in international operators continues to rise. MelBet has prepared comprehensively for working in this region: • Localised customer support. • Adapted payment solutions for Chile, Peru, Colombia, and Argentina.


• Simple, high-performing offers. • GEO-focused marketing that reflects cultural and behavioural specifics.


A MelBet partner gets access to full infrastructure for launching in the region.


5. A READY-TO-SCALE TRAFFIC PLATFORM


MelBet Partners & Affiliates is a team that understands affiliate needs. Within the Copa Sudamericana and Copa Libertadores promo, every partner receives: • Landing pages and banners. • A personal manager for strategic support. • Full analytics tools. • Regular updates of creatives and push materials. Experience from previous campaigns has shown that cashback mechanics deliver high conversion. This minimises risks when launching new traffic and makes it possible to test even cold audiences with minimal costs.


3. TOURNAMENT DURATION One of the key features of Copa Sudamericana and Copa Libertadores is their extended schedule. The tournaments span group stages, playoffs, and finals.


As you can see, both tournaments are not just sporting events. This is a moment where local culture and mentality, audience interest, and monetisation opportunities converge. MelBet’s promo is built into this context – organically, systematically, and with a focus on steady growth. Don’t miss your chance to monetise these events while other markets are on pause.


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