INDUSTRY INTERVIEW: GREENTUBE


make to our games, so it will be a bit slower, but not much more than what we have seen in New Jersey and in Michigan from a roll-out perspective.


We will try to bring in as many games as possible and then work with the individual operators on exclusivity promotions. This is the usual routine when it comes to operation as we have really good relationships with the operators there, already established from the other markets. So I expect that this will work out pretty fine as well for us.


And with that market, I hope that our market share in general in the US will increase.


Q: You mentioned about the time it’s taken to secure these deals. Where do you have your sights set on next? A: In the US there’s not much else we can do at the moment. There is just West Virginia that would be remaining, but we are still unsure if there is really a return on investment for West Virginia. But then we are obviously like everybody else in the industry, waiting for the next state.


There’s talks about Ohio, Florida, and New York. So let’s see what comes up next. No matter which state it is, we will for sure tackle it. Apart from that in America or on the American continents, we are waiting now for Alberta in Canada.


There’s talk about regulation, so we are waiting for that and we will, as soon as it is possible, go there and then continue our roll-out in Ontario.


When it comes to South America, of course the big market that everybody talks about is Brazil and we of course are also there. Here we are well established already on the international front with Bet365, Super Bet and a few others. What we still need to do is work with the more of the local operators. So we are working heavily to get those contracts signed to get them on-boarded and hopefully then also come in with a good game portfolio.


Q: What can we expect to see from Greentube for the rest of 2025? A: From a new market perspective, not much. I think because we have recently gone live in a few markets this year already, such as South Africa, Brazil, and now Pennsylvania and Delaware.


So I think what we need to do now is to really, after going live, establish a strong foothold in all of these markets, which means bringing in the products, building up additional marketing channels as well, working with streamers and influencers where possible.


And make sure, especially in the big markets, where we don’t have any land-based


Greentube’s large iGaming portfolio is available across a wide range of platforms and a growing number of territories worldwide


support, let’s say, from the NOVOMATIC side, like in Brazil because they’ve never been there or also in the US where it’s very limited, especially in those markets we need to educate the players about our games and we


will do that via all kind of channels. So more the B2C approach, and we have a few of these initiatives in preparation and started already, and we will for sure increase our efforts there.


GIO AUGUST 2025 7


Greentube has a strong presence at iGaming trade fairs around the world, including ICE Barcelona


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