CONTENTS


The iGaming industry never stands still and nowhere is that more obvious than in the rise of cutting-edge sportsbook and betting solutions. It feels like every month there’s some fancy new tech or feature being rolled out, and players are loving it. Live betting has gone from being a ‘nice-to-have’, to the main event. Fans don’t just want to place bets before the game anymore; they want that split-second thrill of betting while the action unfolds, and the latest platforms are making that smoother than ever.


4 ONLINE NEWS


The latest news and updates from across the iGaming industry


6 INTERVIEW: GREENTUBE


We speak to Chief Product Offi cer, Michael Bauer, about the company’s recent launches and future plans


8-19 FEATURE: SPORTSBOOK & BETTING SOLUTIONS


Melbet GR8 Tech Bet Construct Dimoco BETER


InnovaPlay Logifuture Softswiss


20 INDUSTRY INSIDER: MARK MCGUINNESS


Why it’s time to stop overlooking the immense potential of free-to-play prediction and pick ’em games


8 10


What’s interesting is how operators are using data and AI to keep things fresh. We’re seeing personalised betting suggestions and odds that feel tailor-made for each player, almost like YouTube or Netfl ix recommendations, but for sports fans. And with the rise of mobile-fi rst solutions, it’s never been easier to have a bet while you’re out with friends or watching the match at the pub.


Of course, the competitive side of the industry is intense right now. Everyone’s trying to stand out with better UX, faster payouts, and integrated features like social betting, because as our industry insider, Mark McGuinness point out in this month’s column, betting is more fun when it feels like a group chat.


Then there’s the regulatory side. As more regions open up to legal betting, the technology needs to be both innovative and squeaky-clean to meet compliance standards. It’s a challenge, but the companies that rise to it are setting themselves up for serious growth.


Overall, sportsbooks aren’t just evolving, they’re redefi ning how viewers experience sports. The line between watching and betting is blurring more than ever, and for iGaming, that’s a game-changer. You can read more about the latest solutions and opportunities in sports betting and esports on offer from the leading developers in this month’s special sportsbook and betting solutions feature.


Neil Mead, Editor GIO


14


GIO AUGUST 2025 3


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