ICE 2025 REVIEW
blackjack, and slot games, to parallel play and simultaneous betting – Novomatic’s state-of-the-art ETG solution was met with enthusiasm at ICE. The visionary casino management solution Novovision, based on the latest cutting-edge technologies, was another visitor magnet at the Novomatic booth. With a broad approach and an ever-increasing diversification of system functionalities, Novomatic’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. The latest developments were presented in two different set-ups: for club operations and for casinos.
ICE 2025 was accompanied by several award ceremonies, where Novomatic reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, Novomatic triumphed in three key categories: The V.I.P. X Galaxy 2.65 was honoured as the Best New Innovative Product; The Novo Cash Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognised with the Sustainability Initiative Award. In addition to this, Novomatic received the highly coveted ICE Landmark Award 2025 in honour of its unwavering commitment to innovation, excellence, and leadership in the gaming industry.
SLOTEGRATOR
As a recognised leader in providing solutions for online casino operators, Slotegrator had much to showcase at ICE. The company’s flagship turnkey online casino platform took centre stage, drawing significant attention for its ability to streamline operations and enhance player engagement. The platform includes a comprehensive suite of advanced tools, including KYC, Casino Builder, Anti-fraud, Business Intelligence, and Bonus Management modules, and more. This solution automates essential tasks, allowing operators to focus on strategy and creativity hassle-free.
Another major highlight was Slotegrator’s Telegram Casino solution, said to be the best way to take advantage of the growing mobile gaming market. Telegram Casino is seamlessly integrated into the popular messenger of the same name, providing players with a full casino experience without leaving their favorite app. Another feature of this solution is its flexibility: whether as a standalone platform or an extension of an existing online casino brand, Telegram Casino offers operators an engaging way to connect with players and attract new audiences. Slotegrator also showcased its bestselling APIgrator solution. APIgrator gives operators access to over 17,000 games from more than 100 top-tier developers, providing a vast game portfolio in a single integration session. APIgrator simplifies game integration, allowing operators to offer a wide variety of exciting content to keep players engaged.
While the focus was on groundbreaking technology, the event also served as a valuable opportunity for networking.
Slotegrator’s expert team held meetings and made connections with other conference attendees, offering insights on industry trends, discussing custom solutions, and exploring how Slotegrator’s innovations can be tailored to meet operators’ unique needs.
SOFTSWISS
As another global leader in iGaming, Softswiss showcased its cutting-edge software solutions at ICE Barcelona. One of the key highlights was the company’s Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country, this solution ensures seamless integration for operators while adhering to regulatory requirements. “We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,” said Valentina Bagniya, chief marketing officer at Softswiss.
She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility. Softswiss also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York. On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for success? Dive in with Softswiss’. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the Softswiss booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue.
In addition to product updates, Softswiss demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, chief commercial officer at Softswiss, participated in a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.
ICE 2026
ICE will return on 19-21 January 2026 for its second year at Fira Barcelona Gran Via, Spain.
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