ICE 2025 REVIEW
Novomatic’s commitment to addressing regional market needs with tailored solutions.
Cash-Center Compact Casino, and Cash-Center Slim. Meanwhile, online gaming enthusiasts found everything they could ask for in the Merkur eSolutions section. This umbrella brand, together with its subsidiaries Euro Payment Group, Bede Gaming, and Edict eGaming, demonstrated a modern 360-degree approach that successfully bridges the gap between land-based and online gaming with innovative product solutions.
Strategic partners, Spintec and Gaming Arts were also key components of Merkur’s exhibition space. Both companies, having made their first joint appearance at G2E 2024 in Las Vegas, continued their successful collaboration with a strong showing at ICE. Spintec impressed attendees with its extensive ETG (Electronic Table Games) and live gaming offerings, while Gaming Arts captivated audiences with new game titles such as Lava Lock and Big Catch Bass Fishing, along with its tailored Mod Ex cabinets for the North American market.
NOVOMATIC
As the largest exhibitor at ICE, with an impressive booth covering around 4,500m², Novomatic impressed visitors with its products and state-of-the-art technology. As one of Europe’s leading gaming technology groups, Novomatic not only delivered an exceptional trade show presence, but was also proud to receive four prestigious international awards, further cementing its position at the forefront of the industry.
In addition to Novomatic’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as Novomatic Spain, Novomatic Gaming UK, Novomatic Italia, Löwen Entertainment, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring
Novomatic also captivated audiences at ICE 2025 with its gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was Xtension Link Evolution, which created a buzz with two enticing new titles – Mighty Squad and Fu Flow. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular Xtension Link were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the Novo Line platform, the new Multiple Feature Game Rising Treasures made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and Prize Upgrades. ProLink enthralled visitors with four new titles, including the legendary Book of Ra, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the Novomatic classic Gaminator is receiving a stunning modern update with the launch of the Gaminator X5. This highly customisable mix features a total of 66 game titles across seven packages, offering flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.
Novomatic is setting new standards in electronic table gaming with Novo Unity Pro. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customizability. From the seamless integration of electronic live games such as Sic Bo, baccarat, roulette, poker,
16 FEBRUARY 2025 GIO
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