INDUSTRY INSIDER: MARK MCGUINNESS
Platforms like Devilfish are leveraging cutting-edge
In today’s gaming landscape, entertainment transcends the activity itself; it’s about the shared experiences
It sets clear expectations surrounding trust, entertainment, and exclusivity.
Building a vibrant community is not just an option; it has become a necessity for fostering loyalty and advocacy. Brands can cultivate a robust community by crafting captivating narratives and fostering a genuine sense of togetherness among players. In an era where experiential engagement holds the highest value, a powerful brand that intertwines community-building with emotional engagement will create unforgettable impressions, transforming players into lifelong ambassadors who champion the brand’s mission and values.
STRATEGY, COMPETITION AND SOCIAL INTERACTION
Is there a natural product that seamlessly integrates social poker and sweepstakes with land-based and online casinos?
The synergy between sweepstakes and social poker is compelling, rooted in the shared behaviours of players who value strategy, competition, and social interaction. Both activities attract individuals who embrace calculated risk and thrive on the excitement of high-pressure decision-making. This connection positions them as perfect cross-sell opportunities, capturing the interest of today’s experience-driven players who crave engaging and vibrant gaming experiences. Social poker and sweepstakes casinos excel in building dynamic communities. Players are drawn to platforms that let them share their stories, celebrate their wins, and engage in friendly, socially responsible competition. By nurturing these
relationships, brands can develop rich ecosystems that extend beyond the game itself, fostering loyalty and sustained engagement among users. In today’s gaming landscape, entertainment transcends the activity itself; it’s about the shared experiences with friends and peers. Innovative products like social poker and sweepstakes casinos effectively leverage this reality by creating interactive, community-oriented environments where players can thrive together. Here, they connect, collaborate, and collectively enjoy their gaming journeys. This intersection of interests not only enhances both products but also reinforces their vital role in the contemporary, socially driven marketplace.
In my opinion, the future lies in socially connected community gaming.
About Mark McGuinness
Mark McGuinness brings over 24 years of extensive and varied experience in digital marketing leadership, specifically advising both private and public operators within the iGaming industry across a wide array of regulated markets. His journey began as a scientist, allowing him to develop a deep analytical mindset that he has effectively applied to the realm of digital marketing. As a recognised authority in iGaming, he specialises in several critical areas, including affiliate marketing, the emerging landscape of Web3, social poker dynamics, and the intricacies of casino gaming. McGuinness is a strong advocate for the integration of neuroscience and behavioural economics into marketing strategies, believing that these fields provide valuable insights that can drive customer engagement and conversion rates. His comprehensive approach not only enhances marketing effectiveness but also aligns with contemporary trends in consumer behaviour, making his strategies highly relevant and impactful in today’s digital marketplace.
technologies such as blockchain to offer exclusive rewards
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