COVER STORY: SPORTRADAR 25 Years On:


s Sportradar marks its 25th anniversary, one theme runs through everything the company has built: relentless innovation. Since its founding in 2001, the company has grown into a leading global sports technology business operating at the intersection of sport, media and betting. Today, trusted by some of the world’s biggest sports organizations, including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, and global brands such as Flutter, DraftKings, Google, Microsoft, Sportradar has continuously developed the technology, services and insights needed to keep pace with a marketplace that never stops moving. In 2025 Sportradar completed its acquisition of IMG ARENA which added an additional portfolio of more than 70 rightsholders, including three of tennis’ four ‘Grand Slam’ majors, Wimbledon, Roland Garros (French Open) and the US Open.


A AI AS THE ENGINE BEHIND EVERYTHING


Investment in AI has kept innovation at the forefront of every product Sportradar builds. The technology now enables faster processing of sports footage, resulting in lower latency, greater data depth, and a higher volume of data points than ever before. AI also underpins the data pipeline for every product and service across the business.


How Sportradar Keeps Setting the Pace for Innovation


CORE BETTING: STILL THE FOUNDATION Core betting remains at the heart of the business, a position reinforced since Sportradar’s NASDAQ listing in September 2021 (NASDAQ: SRAD). The company continues to build innovative products and services for operators, media and technology clients. Stability and reliability are non-negotiable for operators especially during high-profile competitions that draw in new bettors. Sportradar supports this through live odds feeds and services like Managed Trading Services (MTS), which underpin the operational backbone of a sportsbook: risk management, and accepting or rejecting bets, all built on a solid, high-quality foundation. While pre-match markets have existed for years, in-play betting is where engagement is accelerating. Live betting delivers solid returns for


6 AUGUST 2026 GIO


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