FOOD & BEVERAGE
CLEARMARK EARNS ITS ZEBRA SERVICE STRIPES M
aking good on its zero downtime customer promise, coding and labelling specialist
Clearmark Solutions—widely known for supplying ICE print equipment—is now recognised as an official Zebra Technologies Partner. Food and beverage manufacturers that depend on Zebra’s table-top offline printers to generate high definition seasonal, limited edition runs, and backup labels now have inclusive access to Clearmark’s specialist and extensive service, support, consumables and coding design capabilities. Even reaching and supporting established Zebra printer owners that do not currently conduct business with Clearmark! Awarded ‘Registered Reseller and Printer Repair Specialist’ status by the pioneering global print company, the addition of Zebra’s offline printers, all fully compatible with the CLARiSUITE™ suite of software products that incorporates CLARiSOFT label design software and CLARiNET networking software used across all ICE printers, gives food and drink processors of all sizes more coding options and a way of monitoring Overall Equipment Effectiveness (OEE). A familiar site in UK food and drink production facilities, the thermal transfer Zebra desktop printer is synonymous with efficiency, functionality and enhanced productivity. Delivering best-in-class offline print speeds, production facilities that have migrated to more advanced real-time online coding systems, for example, Clearmark’s transformative ICE Vulcan print & apply labeller, continue to depend on this reliable printer mainstay as a shrewd coding and labelling buffer.
As time is the ultimate commodity in fast-paced
manufacturing environments, having a printer backup alleviates the most common tech-related frustrations, safeguarding against downtime and providing extra on-demand print capacity to flex to seasonal promotions, limited edition runs and bespoke product campaigns, notes Clearmark’s Gemma Butlin. The aftercare manager expands: “Given that
downtime can have such a detrimental impact on businesses of all sizes, having an offline Zebra printer that’s completely aligned to a company’s online real-time coding system will always be beneficial to a manufacturers’ disaster recovery strategy. As well as adding additional print capacity to cope with seasonal peaks, they also guarantee a continuous workflow when online printers are undergoing maintenance, consumable changeovers or repairs.”
COMPATIBLE SOLUTIONS FOR SMES For the UK’s 6,700 micro, small and medium-sized food and drink enterprises and the estimated 40,000 artisan businesses operating in the sector, a Zebra desktop printer provides a robust and flexible start-up coding machine.
As a sector specialist, Clearmark can help to
introduce efficient labelling systems at the earliest phase of an SMEs development, yet offer the opportunity to upgrade to a compatible online print system when growth and retailer Codes of Practice
(COP) warrant it. Sharing familiar software across the entire Zebra and ICE range is a unique benefit of this new partnership, emphasises Clearmark’s marketing manager Charlotte McCormick. Charlotte continues: “Labelling isn’t confined to the large processors. For the expansive SME market, it is just as critical. The ‘artisan’ label conveys a personal message to consumers that products have been prepared with care. Being able to showcase this detail using a Zebra printer to create batch and case labels, means that when SMEs scale up to an online printer the brand messaging, quality and format are consistent.” Because the labelling software is exactly the same,
files can easily be converted to an online printer with no business interruption. Ensuring the vibrant graphics and crisp typography match from one printer to the next.
Championing both companies’ solution-
focused ethos, Clearmark set out at the start of the partnership to create a mobile print station enabling manufacturers to easily move their Zebra printer around the factory. “Understanding the production environment, the practical solutions that make customers’ life easier and delivering user-friendly options underpins this like-minded collaboration,” states Charlotte.
A NATURAL EXTENSION The ability to offer a complete suite of products and services, including full access to Clearmark’s proven engineering expertise and technical support, even to the existing Zebra printer and
12 APRIL 2022 | FACTORY&HANDLINGSOLUTIONS
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