TECHNOLOGY IN ACTION
ADVERTORIALS
WERNER LAUNCHES ‘CHOOSE LIFE’ CAMPAIGN TO TACKLE LADDER FALLS AMONG TRADE PROFESSIONALS
The campaign comes at a critical time for workplace safety, with falls from height remaining the leading cause of workplace fatalities in the UK, according to the Health & Safety Executive (HSE). The latest stats show that 35 workers lost their lives due to falls from height in 2024/25, accounting for 28% of all workplace deaths.
With working at height, a routine aspect of life for most professional trade workers, Werner says the statistics highlight the need for continued education, training and awareness across the industry.
• Protocols for safe standing on ladders and the unique advice for differing ladder categories
• Safety checklist to follow prior to use • How to safely use tools whilst working at height
The April Falls Month campaign builds on Werner’s wider commitment to improving safety standards across the industry, including its ongoing educational initiatives to ensure professionals choose the right ladder for the job and carry out proper inspections before use.
Justin White
To support that drive for knowledge, Werner will this year be launching its first ever ‘April Falls’ Month’ – a campaign designed to encourage trade professionals to think carefully about how they work at height – and to reinforce simple safety behaviours that help prevent serious injuries.
At the centre of the campaign is a bold message that encapsulates the core values of the campaign: “Choose Life, Choose Werner”. This slogan – a nod to the iconic 80s supergroup Wham! – will feature on a series of limited-edition T-Shirts being distributed to trade professionals who routinely work at height, with the aim of sparking conversations around ladder safety on site and in merchant branches.
Alongside this, Werner will also be sharing practical guidelines and safety resources to help trade professionals ensure they are using access equipment correctly. This includes best practice guides on a range of key topics, namely:
Rules for working at height • Reviewing whether a ladder is the best tool for the job at hand WEB LOCATOR KEY INDUSTRIAL WEBSITE ADDRESS ATEX PUMPS ATEX PUMPS
ATEX, UKCA AND IECEX CERTIFICATION
01902 798977
www.boerger.com
GAS & LEAK DETECTORS DSEAR DUST & FUME EXTRACTION
Justin White, Managing Director of Werner UK, said: “Working at height is a routine part of life for thousands of trade professionals across the UK – but it should never become routine from a safety perspective.
“The fact that falls from height remain the biggest cause of workplace fatalities shows just how important it is to keep safety front of mind. Through April Falls Month, we want to encourage the industry to pause, think and take simple steps that could ultimately save lives. We hope the simple message of ‘Choose Life, Choose Werner’ sticks with the trade, and encourages them to have safety front of mind, both for the duration of the campaign and going forwards.”
Throughout the month, Werner will also be engaging with people who work at height regularly in their line of work with members of the team visiting job sites and stores nationwide to provide expert advice and guidance for safe working at height. Educating and powering trade professionals to work safely at height is a core tenet of Werner’s operations, with April Fall’s Month the latest in a series of initiatives designed to promote safe working practices.
WERNER
https://www.wernerco.com/uk/ladder-safety
info@dualpumps.co.uk www.dualpumps.co.uk
HEALTH SAFETY & ENVIRONMENTAL CONSULTANTS
+44 (0)1978 280332
www.exveritas.com
INSPECTION & MAINTENANCE
+44 (0)1978 280332
www.exveritas.com
LIGHTING
sales@jacob-uk.com
www.jacob-group.com/uk
LIGHTING SOLUTIONS
+44 (0)1763208503
info@ionscience.com
LOADING DOORS
+44 (0)1952 947682
sales@dsc-ltd.co.uk
MACHINE SAFETY
safeex@safeex.com
www.safeex.com
MEDICAL & SAFETY TECHNOLOGY
+44 (0)1527 517 777
www.tamlite.co.uk
MRO SPECIALISTS
+44 (0)1256 363090
glamox.com/uk
PRECISION FLUID DISPENSING SYSTEMS
info@stertil.co.uk stertil-dockproducts.co.uk/doors
SAFE ELECTRICAL CONNECTION
uksupport@schmersal.com
www.schmersal.co.uk
SWITCHES SAFETY
+44 (0)1670 352 891
www.draeger.com/en_uk/Safety
THE SAFETY FOOTWEAR SPECIALIST
sales@kempstoncontrols.co.uk www.kempstoncontrols.co.uk
TRAINING
+44 (0)207 780 9580
www.nordsonefd.com
WASTEWATER TREATMENT
info@wieland-electric.com
www.wieland.co.uk
enquiries@bernstein-ltd.co.uk www.bernstein-ltd.co.uk
34 WINTER/SPRING 2026 | INDUSTRIAL COMPLIANCE
sales@workandsafety.co.uk www.workandsafety.com
+44 (0)1978 280332
www.exveritas.com
agriculture@omex.com
www.omex.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
