RANGE REVIEW: WEATHERPROOFING


• Gorilla Waterproof Patch & Seal Tape – A consumer-friendly, UV-resistant repair tape for emergency gutter, pool, and camping fixes; great by the till as an impulse problem-solver. • Stormguard EPDM E/P/D Profile Seals – Durable, self-adhesive weatherstrips that maintain shape and performance—fewer returns than generic foam. • Climaflex Pipe Lagging – Stock depth across bore sizes and wall thicknesses; clear signage helps DIYers pick the right fit quickly. • Stormguard Outside Tap Covers (hard-shell and slip-on styles) – Low price point; high peace-of-mind when frost is forecast; ideal for clip- strips and seasonal endcaps. • Dulux Trade Weathershield Smooth Masonry – Trusted trade brand; quick recoat and strong coverage; pairs naturally with fillers, brushes and masking.


How to merchandise the category for maximum impact Build project-based bays – Rather than siloing by product type, try


‘Fix that Draught,’ ‘Stop That Leak,’ and ‘Winter-proof


Your Pipes’


bays. Bundle seals, surface cleaner, scissors/knife, and a waste bag in each. Add QR codes linking to short how-to videos. Offer a simple gap-sizing guide


– A printable card on the fixture that shows what 2mm, 5mm and 8mm gaps look like helps customers pick E/P/D seals without staff intervention – and reduces returns. Demo the difference – A tabletop rig with a small fan blowing at: (1) unsealed letterplate, (2) brush- sealed letterplate, and (3) sealed + film-covered ‘window’ sells itself. Likewise, a water-spray demo on treated vs untreated brick (Stormdry or Water Seal) makes repellence tangible.


Create weather-triggered POS – When forecasts show a cold snap or heavy rain, move tap covers, pipe lagging, flashing tape and roof coat to front-of-store or till points for “I need it now” purchases.


Train for add-ons. • Buying a door seal? Ask about the


letterbox and threshold. • Buying roof coating? Suggest flashing tape and a compatible cleaner/brush kit. • Buying glazing film? Add surface cleaner and spare double-sided tape.


Quick talking points for your team • “Breathable beats trapped moisture.”– Use breathable masonry protection on porous brick so walls can dry out between showers. • “Seal when it’s wet? Yes, if you pick the right tube.”– Weather Mate and hybrid sealants handle damp surfaces, expanding the working window in the UK climate. • “Measure the gap; pick the


FINALLY, A MEMBRANE WITH INSTALLERS IN MIND


Illbruck has introduced the latest membrane designed firmly with contractors and installers in mind, Class B Fire Rated Window and Door Sealing Membrane + (ME020).


ME020 is a fully self-adhesive,


breathable window sealing membrane with reaction to fire class B-s1,d0. Designed for the rapid installation of windows and doors on modern construction projects, ME020 delivers not only durability, airtightness, fire safety, and extreme weather resistance. In fact, illbruck fully self-adhesive membranes have been shown to take 50 per cent less installation time when compared to a more traditional EPDM membrane with site applied paste adhesive. With its high breathability and simultaneous water, weather- and airtightness, ME020 is the ideal solution for the high demands placed on window and façade sealing on high-rise buildings. As the pressure to deliver construction projects on time only increases, high performance products that apply quickly, perform multiple tasks and maintain the highest levels of fire and weather resistance become even more important. The new ME020 meets all these requirements, offering the highest levels of


26 DIY WEEK OCTOBER 2025


performance and designed for the needs of the modern construction environment.


Requiring fewer products on site and the correct levels of pre-applied adhesive to every roll, contractors can be sure that their installers can just get on with the job of sealing window and door details, right every time.


Self-adhesive membranes from illbruck have been tested and proven to be installed 50 per cent faster than traditional EDPM membranes with site applied paste adhesive. This makes the new ME020 an ideal for fast moving projects where installation time is of the essence.


High-performance features Combining fire performance with ease of application – ME020 delivers a Class B fire performance when directly installed over a wide range of A1 or A2-s1, d0 substrates. Outstanding watertightness and wind resistance – Tested to W1+ industry standards, ME020 provides superior protection against wind-driven rain and harsh environmental conditions, ensuring building integrity in even the most challenging climates.


Self-adhesion to a full range of materials – ME020 is used as a self-adhesive external window


sealing membrane in façades with increased fire protection requirements. Its self- adhesive properties enable quick and easy installation without any


additional adhesive and on almost all substrates.


Unmatched UV resistance and open façade suitability – ME020 offers leading UV resistance, 12 months exposed, or permanent UV resistance when covered (including open joints with a maximum of 50mm).


Durable yet flexible design – Although built to be strong and tear resistant, the ME020 is also designed to be applied to the most complex details. ME020 is easy to cut, fold and apply on site.


Ideal for sealing linear joints – ME020 is particularly well-suited for sealing linear joints such as slab edge to frame connections, a critical junction where airtightness and weather resistance are paramount. Advanced breathability – The membrane conforms to our principles of ‘inside tighter than outside’ allowing moisture within the building to escape, preventing mould and mildew formation while maintaining an optimal indoor environment and protecting the investment of the Window or door it is sealing.


Superior airtightness for energy efficiency – Designed with low energy and Passivhaus standards in mind, ME020 achieves excellent airtightness down to ≤ 0.1 m³/m².h@50 Pa, helping reduce energy loss and improve thermal performance. Ideal applications – Particularly well-suited for all window and door installations plus linear joint connections and other demanding construction scenarios. If you are looking for enhanced durability, superior weather resistance, and the highest level of fire safety assurance.


ME020 is available in 25m rolls,


with pre-cut widths from 100mm to 350mm. With its integral self- adhesive strips, ME020 creates a seamless, airtight, and watertight barrier that enhances the longevity and performance. To find out how the new Class


B Fire Rated Window and Door Sealing Membrane + (ME020) can elevate your construction projects, visit www.illbruck.com or reach out to an illbruck representative.


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profile.”– E (small), P (medium), D (larger). EPDM lasts longer than basic foam. • “Short jobs, big comfort.” Most draught-proofing and glazing film installs are under an hour per room – great for first-time DIYers.


Final word Weatherproofing is more than a winter category; it’s a year- round gateway to loyalty. Stock recognisable, problem-solving brands; organise by project; and back it up with simple demos. Do that, and you’ll turn cold snaps and rainy weekends into reliable footfall, bigger baskets, and repeat customers who come back asking, “What should I do next?”


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