COMPANY PROFILE
The brand that sells itself: Stock Hultafors this season
Premium, award-winning tools with a loyal trade following: Hultafors’ new mini stands make it easier than ever for merchants to stock the brand that sells itself.
For builders’ merchants looking to add real value to their offering, look no further than Hultafors Tools. Known for its wide range of precision, high quality products and its loyal professional following, Hultafors delivers quality for customers and strong margins for stockists.
Unlike mass-market brands, Hultafors is not available in the big- box DIY sheds, giving merchants exclusivity and the chance to stand out with a range of high- performance equipment made specifically for the trade.
The range is built on a tradition of craftsmanship, design excellence and cutting-edge innovation that runs deep in the brand’s roots. The iconic folding rulers are still produced at the factory base in Hultafors, while its axes continue to be forged in Hults Bruk - the same location they always have been, and a testament to the company’s Swedish heritage.
Compact, high-impact merchandising
Hultafors’ new mini stand concept is a high-impact way to bring the brand in-store without compromising on space. Measuring 428 x 1680mm, the double-sided stand is quick to assemble and can facilitate a selection of bestselling tools. With bespoke display options available to suit customer needs, the mini stand works equally well in smaller counters or larger trade outlets. Starting at just £265, it offers a low-commitment way to introduce Hultafors while still making a strong impression.
Beyond the mini stands While the mini stands are a great entry point, Hultafors also offers larger displays for ‘destination stores’, complete with in-store promotions, staff training, and added-value support, building an enhanced in-store experience. For those with more tailored needs, bespoke POS solutions are also available, providing the flexibility to showcase Hultafors in a way that best fits the store and its customer base.
Complete your offering with
SCANGRIP and Telesteps Alongside Hultafors Tools, merchants can take advantage of similar display solutions from other popular Hultafors Group UK brands, SCANGRIP and Telesteps. With the darker months
approaching, SCANGRIP’s mini stands provide the perfect way to highlight the brand’s bestselling site lights. Easy to assemble, these displays can be brought out for the ‘dark season’ and stored away afterwards, making them a practical, seasonal display option. Telesteps provides another strong add-on for stockists. Like Hultafors, the brand carries a story of craftsmanship and innovation. With a fully automated state-of-the-art manufacturing facility in the forests of Sweden, precision-engineered components are combined with expert know-how to ensure consistent product excellence, reliability and full traceability. Check out the current promotion available from Telesteps, where merchants who buy any mix of two ladders receive a free in-store display. Offering premium quality, excellent margins, and genuine
14 DIY WEEK OCTOBER 2025
exclusivity, Hultafors Tools, along with SCANGRIP and Telesteps, provide merchants with the opportunity to not only stock products that sell but also strengthen long-term customer loyalty. With entry-level display options
from just £265, the question isn’t whether you can afford to stock Hultafors, it’s whether you can afford not to.
www.hultafors.com/en-gb
www.diyweek.net
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