PRODUCT NEWS
CULTIV8 MARKETING MEET THE TEAM THAT’S
Since establishing in 2018, owners of Cultiv8 Marketing, Rob Giles and Alex Giles have been helping companies grow using bespoke marketing packages designed to get the best return from their marketing budgets.
F ormerly called
Stratrg Ltd, Cultiv8 Marketing offer marketing and branding services, with many of
their customers operating in the home, garden and pet industry. Having over 20 years combined experience in marketing and product management roles in these industries, Cutliv8 have developed an agency that understands
the
ins and outs of working in these markets. This includes having the flexibility to work with differing budgets and delivering to tight timescales. With excellent market knowledge, Cultiv8 are well placed to help you create better marketing whilst sharing your goals to help you to grow.
Rebrand or refresh Whether your need is to rebrand or even breathe life into your current offer, Cultiv8 Marketing can help. This can be for one off projects
or an on-going resource to help continuously improve your content and communications. Lydia
Grayston, Marketing
Manager of Sipcam Home & Garden says: “Working with Cultiv8 is a joy. Rob and Alex bring so much innovation and knowledge to our marketing campaigns. They are happy to take on any new challenges we set and execute everything they do with the highest level of creativity, going that extra mile to ensure they meet even the tightest of deadlines. They successfully manage our social media platforms, creative design and are always at the forefront of our marketing campaigns which included a major re-brand project last year. We no longer see them as our marketing agency, but very much part of our team.”
Launch or develop Trained in professional marketing, Cultiv8 Marketing can help at differing stages of product life cycles.
You may have a brand-new idea that you need bringing to market, requiring a solid communications plan. At the same time Cultiv8 can breathe life into new product development projects by delivering new packaging and fresh content ideal for your target audience. Emily Scruton, Brand Manager
of WHM Pet Group says: “Rob and Alex have produced videos, editorials and managed our social media over the past year and a half for us. With great attention to detail, they’re always collaborative and coming up with new, engaging content to help promote our brand. Also working extremely well under tight deadlines, Rob and Alex have become part of the team in helping contribute to the marketing strategy and overseeing it being successful.”
Big or small
Cultiv8 have worked with start- ups, new overseas entrants to the UK market and established multi-
national companies. Every business has differing resources and Cultiv8 pride themselves on being flexible and creative to provide the best return on investment possible to their customers. With fresh ideas and only your best interests in mind, Cultiv8 are an extension of your team and a flexible resource you can count on whenever it is needed.
Speak to Cultiv8 Marketing today for a free consultation about your business or to discuss a specific project in mind. Alternatively for more information and examples of past work please visit
www.cultiv8marketing.
co.uk or contact the following:
Rob Giles
Mob: 07735 618972 Email:
rob@cultiv8marketing.co.uk Alex Giles
Mob: 07912 759474 Email:
alex@cultiv8marketing.co.uk
HELPING COMPANIES GROW,
PLANT-BASED DOG TREATS SET TO SHAKE UP THE MARKET
Brighton-based start-up W’ZIS? is aiming to liven up what it calls the last remaining ‘dull’ FMCG category, pet food, with its meat-free treats. The challenger brand has created a range
of unique, all-natural, plant-based treats – which are also grain and gluten-free and low in calories. Each treat is presented in two eye-catching colours. The firm’s name is a truncated sonic play on what owners say to excite their dogs – “What’s this?” – and it’s aiming to create a sensory overload for both dogs, owners and stockists alike. The W’ZIS initial SKU line-up includes three different flavours of mini, one calorie, treats (‘Postman & Roast’, ‘Slipper & Biscuit’, ‘Lamp Post & Chips’) that are packaged in refillable, screw-top tins; two W-shaped ‘Dubya’ chew bars with gaps that can be filled with cheese or peanut butter and two ‘Fang
www.diyweek.net
Chews’. Shaking the treat tins produces a suitably “W’zis?!” sound! Each treat features a version of the
brand’s ‘fang’ logo in various sizes and forms – the W-shape of which also helps to clean a dog’s teeth. Another health benefit lies in a relative lack of protein (and purine) in any of the range compared to meat treats – thereby reducing stress on a dog’s kidneys. W’ZIS Mini Treats, x100 in a tin, 50g, £5.95rrp; ‘Dubya’ Chews, x8, £9.95rrp; ‘Fang’ Chews, x12, £9.95rrp; Mini Treat Triple Tin Gift Box (three 50g tins, plus 100g of refills for each), £27.50rrp.
• For more details, visit
Wzis.dog, email
sales@wzis.dog, call 01273 044 515
or follow @wzisdog on social media. NOVEMBER 2021 DIY WEEK 27
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