RANGE REVIEW: MERCHANDISING & POS


NEWPAY DEKO EXPANDS MULTI-LENDER


Powered by leading UK credit provider NewDay, Newpay is the latest product to join Deko’s multi-lender and multi- product platform. Newpay seamlessly integrates into the merchant checkout experience, offering access to a range of finance options.


market digital credit account. This innovative product is designed to help consumers responsibly spread the cost of larger purchases with an easy, simple and flexible way to pay. Shoppers can check their eligibility for Newpay before they apply without


R impacting their credit


rating. Once approved, merchants can offer a range of repayment options at checkout, including monthly instalment plans, flexible credit and interest-free finance. Newpay is specifically designed for larger baskets, and has the ability to manage multiple purchases. Once approved, customers are not required to reapply in order to make further purchases.


etail finance platform Deko has announced the expansion of its lender


panel with


the addition of Newpay, a new-to-


Growing retailer network Newpay is accessed exclusively through the Deko platform, which is


integrated across a growing


retailer network. The addition of Newpay is the latest expansion of the Deko multi-lender ecosystem, which features interest-free deferred payment options or an instalment credit product – all integrated into a merchant’s checkout.


Deko is now one of the only retail finance platforms that can cater to its clients with a range of different financing products. Not only does this offer more flexibility to merchants and their customers, but it also promotes


across a broader range of basket sizes. Coupled with its multi-lender approach, Deko’s financial ecosystem provides the benefits of more frequent and quicker approvals.


Deko has worked with thousands of merchants across the UK, and


since its inception has processed over £3bn worth of credit applications. The introduction of Newpay is part of Deko’s commitment to enhancing a merchant’s ability to grow its customer base and unlock customer loyalty.


financing opportunities


Speed and ease for customers Mike Dawson, CEO of Deko, comments: “It is perhaps one of the most critical times in recent memory for merchants in the UK. After the turbulence and uncertainty of the past 18 months customers are finding their feet again. Today it is all about speed and ease for customers. By adding Newpay to our lender panel, we are helping merchants deliver flexible finance options to their customers, all within a matter of seconds. “Responsible retail finance is an


increasing priority for merchants up and down the UK, and the addition of Newpay to our platform will


SMART WELCOMES EARLY BIRDS TO THEIR 2022 SHOWROOMS


Three months sooner than in prior years, Smart Garden Products have updated their showrooms at Peterborough and Abingdon, showcasing their complete 2022 product ranges.


Renowned for industry-leading product development, they have again added hundreds of new items to their existing portfolio as well as launching a completely new category and brand. The USEFUL range encompasses green-fingered solutions for growing, tying, fixing and tidying. Colour-coded for ease of merchandising and selection, the pack designs are clear, fresh and contemporary whilst the packaging itself is all made from recyclable cardboard, avoiding single-use plastics. Showrooms are open to customers by appointment


and provide the opportunity to appraise Smart’s NPD, ranges and merchandising at leisure. “Global supply chains remain incredibly stretched and stressed by the pandemic, this year more than ever. We strongly advise


www.diyweek.net


all our customers to book their pre-season requirements as early as possible to avoid disappointment. We have brought forward our product and showroom launches with this objective in mind,” says Jonathan Stobart, Managing Director. Smart’s Virtual


Showroom has also proved to be a hit with buyers wanting to review ranges in their own time. “Our VS is a great tool for customers that are unable to visit us. We of course hope the majority of our retail friends and partners will be able to come in person and give us the opportunity to roll out the red carpet for them,” adds Stobart.


support our merchant partners and their customers.” Ian Corfield, Chief Commercial


Officer of NewDay, comments: “We are excited to launch our Newpay product through the Deko platform. We know that merchants are looking for seamless ways to make the shopping experience effortless while driving sustainable growth. Newpay is designed to help consumers responsibly spread the cost of bigger baskets at check-out, a need largely underserved in the existing retail finance space. Through Deko’s impressive technology, we can offer more responsible finance options to merchants, supporting businesses of all sizes navigate an ever-changing digital landscape.”


More information Deko is a leading point


of sale


finance platform in the UK. Since its inception in 2010, the business has pioneered a number of industry firsts across the UK payments landscape and is well positioned to help more merchants participate in the growing retail finance market. Designed from the ground up for automated online lending, Deko provides services to lenders and merchants to enable them to instantly offer credit as a payment option across all sales channels. NewDay is a leading UK consumer


credit provider with the simple purpose of helping people move forward with credit. We are proud to serve close to five million customers across the UK through our portfolio of brands designed to meet a range of different consumer credit needs. This includes five of our own brands, alongside a stable of retail and e-tail partnerships with leading brands.


• For more details, visit www.dekopay.com/newpay


NOVEMBER 2021 DIY WEEK 23


RETAIL FINANCE ECOSYSTEM WITH


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