NEWS CMO launches new online resource


CMO Group Plc, the online only builders’ merchant and parent company of e-commerce sites such as Roofing Superstore and Door Superstore, has developed a disruptive new online resource specifically to meet the evolving needs of DIY customers, professional renovators and self-builders. The new Good Builds Superstore has been launched to complement CMO’s existing online product superstores by creating a bespoke retail destination where homeowners can find inspiration and buy everything they need for their project, as well as enjoying all the discounts, special offers and product ranges in one shopping experience.


Supporting the company’s


CMO’s latest online venture aims to provide homeowners with the confidence to go from project inspiration to project basket in a seamless, inspirational shopping journey.


ethos that ‘good builds start here,’ the new www.goodbuilds.co.uk website provides customers with everything they need to tackle a wide variety of projects, from inspiration and design ideas,


BHETA’s Exclusively show raises thousands for charity


BHETA’s Exclusively Show, the UK’s leading housewares, gift and small domestic electricals show, which took place on 13th and 14th June at The Business Design Centre, Islington raised over £13,000 for industry charity, The Rainy Day Trust (RDT).


Exhibitors at the show were asked to donate products from their stands at the end of the two-day event for the charity to pass on to families in need or to sell and raise money. Housewares, gift, and small domestic electricals suppliers responded in style and a record five pallet loads of stock with a retail value of over £13,000


were given to RDT. BHETA’s Chief Operating Officer and Show Chair, Will Jones said: “It was a pleasure to help RDT with the very good and much needed work it does for people in our industry. It was brilliant to see a steady stream of people dropping off boxes of stock – and the total raised is a tribute to all the companies and brands involved.”


Rainy Day Trust CEO, Bryan Clover commented: “The Exclusively Show is a tremendous event and to be chosen as the charity being supported this year was amazing. We are so grateful. The generosity of exhibitors and the support of show owner, BHETA was overwhelming. Much of the proceeds will be used to help families that are setting up home after a separation. We are also assisting Ukrainian refugees whose time with UK hosts is coming to an end after a year in the UK.”


Ace! FrogTape gives the advantage to the Bald Builders’ tennis


The Bald Builders don’t need to be at Wimbledon to enjoy top tier tennis, and their fans on tiktok agree. Brad and Sam, the popular building professionals and Fix Radio presenters, have not travelled to SW London, instead they have shown all their fans how to easily create a tennis court at home, with a little green paint and FrogTape. The two simply purchased a large white MDF board and used FrogTape to draw out the


4 DIY WEEK JULY 2023


to practical tips and technical guidance. Offering curated product choice to support specific projects and wider access to over 130,000 products from leading manufacturers,


Commenting on the launch of Good Builds Superstore, Nick Fisher, Director of Sales and Customer Service, said: “As the UK’s largest online only builders’ merchant, we are constantly refining our service offering to better meet the needs of our evolving customer base. Our successful superstore e-commerce sites are popular with both consumer and trade customers but with the changing needs of DIY and self-build market, we were keen to offer our consumer customers a more bespoke solution.”


Gorilla launches a huge marketing campaign for the summer season


New Head of Marketing for Harris Brushes


Leading DIY painting and decorating brand Harris has appointed Lauren Shaw as Head of Marketing for DIY. A highly experienced marketeer with over 15 years experience, Lauren has previously worked with other leading brands including Amtico and Massey Ferguson. Now responsible for Harris decorating tools which span preparation to application to clean up, including paint brushes, rollers and wallpapering equipment, Lauren will be spearheading the brand’s consumer engagement programme across all marketing and communication disciplines. Philippa Pawson, Marketing


Gorilla is launching into action with a huge marketing plan for the summer season, with a media mix that’s sure to drive sales of our best-selling glues and tapes nationwide.


Central to everything is a heavyweight TV campaign, running for seven weeks throughout August and September. It covers August Bank Holiday – a key DIY date for the calendar. These TV ads will be on mainstream channels such as ITV, C4, Sky and C5, so you can be sure that as we broadcast to the nation, all eyes will be on our bestselling glues and tapes. Of course, TV is just one way


to reach customers nowadays. So Gorilla will be hitting our target audience – your DIY customers – across many different touch points, too.


Sport is a big one. Gorilla is advertising pitch-side on digital LED boards at famous football grounds in the English Premier League. With the new season kicking off in August, these eye- catching, bright orange animated ads will deliver a colossal 276m impressions.


lines of a tennis court before painting it a vibrant green paint to look like grass. Once the paint was almost dry, they slowly


peeled back the tape - its unique Paintblock Technology meant the crisp clean lines of ‘Centre Court’ were created perfectly - and built a net using two pieces of wood and some mesh tape.


There’s also Rugby Super League coverage. From perimeter board ads, to displaying our logo on the players’ shorts, Gorilla will be highly visible at St Helens, Leeds Rhinos and Wigan Warriors, delivering a further 14m impressions.


Gorilla is also connecting with commuters on massive digital billboards in high traffic areas – like the M6 Midpoint, London North Circular and Staples Corner. And we’re going to be on the screens of handheld devices everywhere. With ‘always-on’ digital advertising on YouTube and Paid Search. Of course, they’re not doing all this for fun – there’s a reason behind it all. The company is advertising to drive awareness, and more importantly, demand amongst your customers, sending them directly to your store.


It helps when you have


products that live up to the hype – Gorilla adhesives are renowned for being versatile and tough, for getting the job done, and for sticking to the task. But Gorilla will never stop driving demand


Says Brad: “We use FrogTape all the time in our decorating projects so we know how it creates really clean lines, clean enough to look like a pristine tennis court. It turned out a treat,


Director at Orkla House Care UK, Harris’ parent company said: ”Lauren’s appointment demonstrates our commitment to the Harris brand. I am confident that with her knowledge, enthusiam and experience, she will make a positive contribution to the business.” Lauren added: ”Harris has an extensive portfolio of decorating tools designed for the DIY market and it is especially known for its Harris NO-LOSS bristle technology. It has a rich heritage and is the leading DIY brand for innovation and consumer engagement. I look forward to building the brand even further.” Harris is part of Orkla House


Care UK, the leading supplier of painting, decorating and cleaning products for both the professional and DIY markets.


through heavyweight marketing. It’s what they do best – keeping their products top of mind, and increasing sales for retailers nationwide.


Stock up now on your next bestseller, contact eusales@ gorillaglue.com or call 01257 241319.


but the issue is that we are all a bit too competitive, while not actually being that good at table tennis.” You can watch the video on tiktok via this link: https://tinyurl. com/tzzckusa


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