FEATURE: GREENHOUSES & OUTDOOR BUILDINGS


NORTH OF ENGLAND SUCCESS RESOLUTE IN TRADITIONAL, LOCAL MANUFACTURING


Hartley Botanic, one of England’s most historic and respected glasshouse and greenhouse manufacturers, is still handcrafting its luxury structures in its more than 100-year-old founding factory in Greenfield, Lancashire, overlooked by the dramatic Pennines’ Chew Valley. It’s commitment to English manufacture and local employment (over 80 per cent of its factory workforce is recruited from the surrounding area) comes at a time when its beautiful structures are being sold in increasing numbers around the world and the USA remains its largest growth market.


made’ in Lancashire. The business is a manufacturing success story, both in terms of its growth and in its uncompromising commitment to the English provenance of its greenhouses, made with traditional, time-honoured methods of craftsmanship.


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Quintessentially English In April, the business was presented with a Queen’s Award for Enterprise in the International Trade category by the Lord Lieutenant of Greater Manchester Mrs Diane Hawkins JP LLB, for Outstanding Short- Term Growth following a 144 per cent increase in its overseas sales between 2017 and 2020, and the subsequent transformation of its strongest markets. The business has been selling its glasshouses and greenhouses internationally for over 20 years and has enjoyed a strong following in the USA, Germany, and Scandinavia, but in the last seven years, its global trade has built significantly. American customers particularly, are falling for both the businesses’ quintessentially English-looking Victorian glasshouses and its contemporary Modern Horticulture range which has proved popular in the state of California. Hartley Botanic’s entire and incomparable range is available for sale worldwide, which includes its Victorian, Heritage, Modern and bespoke structures.


Despite this, when it comes to safeguarding its reputation, Hartley Botanic has chosen to


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ardeners globally are enjoying Hartley Botanic greenhouses in their gardens which have been ‘proudly


“As a business, we have made a proactive decision to keep manufacturing firmly in England.”


balance modern innovation with maintaining approaches that have worked for over 85 years. This includes keeping manufacture firmly in its original factory, continuing local employment and, in some cases, using traditional tools. The approach is working. Today the brand is synonymous for crafting ‘the finest greenhouses money can buy’ through the very highest standards of hard-won experience, craftsmanship and service. A hugely respected brand within the horticultural world, it is the manufacturer of choice for leading organisations, institutions, and designers. The Royal Horticultural Society (RHS) has also officially recognised the company’s


enduring commitment to English craftsmanship by endorsing its entire product range.


Strong demand Tom Barry, CEO of Hartley Botanic says: “We have always had a strong domestic demand for our Greenhouses but, over the last few years, demand has become decidedly international.


“As a business, we have made a proactive decision to keep manufacturing firmly in England. Fundamental to our business’ longevity and its trusted


reputation is the knowledge and craftsmanship built-into every single one of our greenhouses. Committing our production to the north of England is critical to maintaining the quality of our product – ensuring its unparalleled durability, design, and beauty. We are so confident of the structural integrity of our ‘made in England Greenhouses;’ a 30-year lifetime guarantee is offered.* “It is a great source of pride for our Lancashire team to know that the greenhouses they make on a daily basis are being treasured and enjoyed around the world.” The business continues to grow,


currently employing over 150 colleagues within its operations worldwide.


Hartley Botanic was founded in 1938 by brothers Vincent (RHS fellow) and Norman Hartley following their ground-breaking aluminium greenhouse design, the first time (to our knowledge) aluminium had been used in greenhouse construction and marking a huge improvement on its wood and wrought iron Victorian forerunners. The English manufacturer is an authority on greenhouse design and use over the decades, having been making its beautiful and elegant handmade, made-to-order horticultural buildings for 85 years.


All Hartley Botanic’s glasshouses and greenhouses are handmade, bespoke, and made to order. For more information, please visit www.hartley-botanic.co.uk or call 01457 819155.


* Guarantee covers both structure and installation, as long as Hartley Botanic installed the Greenhouse or Glasshouse. For further detail, please see: Our Lifetime guarantee - Hartley Botanic (hartley-botanic.co.uk)


JULY 2023 DIY WEEK 29


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