EVENT PREVIEW: SPRING FAIR 2026
A MAJOR BUYING MOMENT FOR HOME, GIFT, GARDEN AND LIFESTYLE RETAIL
Spring Fair, the UK’s definitive retail trade event for Home, Gift and Fashion, returns to the NEC Birmingham from 1–4 February 2026 with renewed ambition, an expanded footprint and a clear focus on commercial opportunity. Under its new creative theme, Retail Alchemists – Masters of the Mix, the show reflects the reality of modern retail, where home, garden, gifting and lifestyle increasingly intersect.
F
or more than 75 years, Spring Fair has played a central role in the retail calendar, providing buyers
with early access to the products and suppliers that will shape the year ahead. In 2026, the show evolves further, blending large-scale product sourcing with experience, insight and inspiration to meet the changing needs of retailers across multiple sectors.
Remaining the largest global
sourcing destination for Home, Gift and Fashion, Spring Fair 2026 will host more than 1,200 exhibitors and over one million products across multiple curated destinations. With 38% of products available exclusively at the show and a 16% year-on-year increase in new brands, Spring Fair continues to be a critical buying moment for retailers seeking genuine innovation and strong margin opportunities.
Gift remains at the heart of Spring Fair
The Gift sector continues to be a major draw, with Hall 4 already sold out. Buyers can expect to see new collections from leading names including Lesser & Pavey, Elgate, Gingko, Gift Republic, Satchville Gift Co, Widdop & Co, Sifcon, Joe Davies, House of Disaster, Puckator, Heaven Sends, Kikkerland, Legami, Sass & Belle, Talking Tables and many more.
Alongside established brands, Spring Fair continues to champion artisan makers and boutique suppliers. Brands such as Freckleface, known for handmade home fragrances, sit alongside eco-
10 DIY WEEK JANUARY 2026
led and design-conscious names including Rex London, Light Style London and Powell Craft, reflecting buyers’ ongoing demand for products with purpose, personality and storytelling.
Taste, beauty and wellbeing continue to grow The fast-growing Taste sector returns with an expanded line-up, including Farrah’s of Harrogate, The Gourmet Chocolate Pizza Co, Joe & Seph’s Gourmet Popcorn, Gardiners of Scotland, Cocoba Chocolate, New English Teas, Fudge Kitchen, Spice Kitchen, Popaball and Bon Bon’s Confectionery. The sector continues to attract buyers seeking premium, giftable food with strong margins and year-round appeal. Beauty & Wellbeing remains
a strong cross-buy category, welcoming back favourites such as The English Soap Company, Upper Canada, Heathcote & Ivory, Bomb
Cosmetics and Eco Bath London, alongside fragrance and wellness brands responding to consumer demand for self-care, sustainability and affordable luxury.
Home & cross-category buying Home remains a key destination for DIY, housewares and lifestyle buyers, offering a broad mix of decorative accessories, homewares, textiles and functional design. Established suppliers including Coach House, Mindy Brownes Interiors, Light & Living and The Otters Brook Collection will be joined by design-led and artisan brands responding to demand for products that balance aesthetics with everyday practicality. The Summer House Edit complements this offer with a hand-picked and artfully curated selection of indoor-outdoor living products, decorative accessories and lifestyle ranges that translate
easily into garden centres, home stores and DIY retail environments. Buyers can expect to discover a collection of home, gift and lifestyle brands renowned for their craftsmanship, creativity and enduring quality including Gallery Direct, Bloomingville, Casa Verde, Hot Tomato, Freckleface, Ian Mankin & John Spencer Textiles, Malini, My Gifts Trade, Portmeirion Group, Shepherd of Sweden, The Libra Company, The Original Gluggle Jug Factory, and Gilde. Positioned at the Hall 6 entrance and seamlessly integrated with Home, Living & Décor and The Summer House Edit, the new Design at Spring Fair sector represents a significant step forward, extending the show’s influence beyond retail into the wider design and specification market. The curated destination showcases occasional furniture, lighting, textiles, ceramics and decorative finishes suited to residential, commercial and hospitality projects.
Confirmed exhibitors include Rama Carpets (featuring Christopher Guy and Calvin Klein), Clare Wright Art, Lip Ceramics, Bowron Sheepskins, Maison Marguerite and Urban Nature Culture, alongside a strong mix of artisan makers and emerging brands. Tablescaping and tableware form
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