RANGE REVIEW: FLOORING & FLOOR CARE
SCS REVEALED AS THE MARKET LEADER WITHIN THE UK FLOORING SECTOR
SCS is the most prominent brand within the online UK flooring sector, according to a new report. Salience Search Marketing’s annual online UK flooring sector reportrt uncovers the industry’s leaders based on their online prominence and visibility.
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he report identifies market leaders in the UK flooring industry based on consumer familiarity with
the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market. With 165,000 monthly brand
searches and an owned social score of 234, SCS secures a position as the most prominent brand within the online flooring market. This position solidifies the brand, known for high-quality products and services, as a go-to for customers.
Topps Tiles also boasts a monthly brand search volume of 165,000, with an owned social score of 145. This indicates a high demand for its vast selection of high-quality tiles, innovative designs, and expert advice. Tile Mountain, known for
its affordable tiles and convenient online shopping, sees 40,500 monthly brand searches and a 60 owned social score, indicating a continuous liking for the brand. With over 22,000 monthly brand
searches and an owned social score of 90, UK Flooring Direct’s competitive prices and swift delivery make it a favourable flooring brand. Tapi, known for its affordable, stylish, and high-quality carpets, vinyl, and flooring solutions, sees
14,800 monthly brand searches and an owned social score
14 800 monthly brand searches of
122, securing the brand a spot among the top five most prominent flooring brands. Quick-Step, favoured for innovative, high-quality laminate, vinyl, and wood flooring solutions, sees 6,600 monthly brand searches and an owned social score of 240. Walls And Floors has over 12,000 monthly brand searches and an owned social score of 128, solidifying the brand as a go-to for tiles at competitive prices. Known for its affordable, quality flooring and bedding products, United Carpets And Beds is among the most prominent brands with over 18,000 monthly brand searches and an owned social score of 75. Amtico, known for its high-quality, durable, and customisable luxury vinyl flooring, sees 9,900 monthly brand searches and an owned social score of 129, proving it a favourable brand among renovators.
Karndean secures a spot in the 10 most prominent brands within the industry. With over 12,000 monthly brand searches and an owned social score of 99, the flooring brand’s durable, stylish, and low- maintenance flooring is desirable among customers. Brett Janes, managing
director at Salience Search Marketing, says: “Our findings uncover the brands dominating the flooring industry. While SCS’ successful strategy secured the brand a spot as the market leader, the impressive monthly brand searches from competitors could hinder SCS’ winning position. “Consumers are tailoring their flooring search for high-quality and affordable products that meet their interior taste, so ensuring brands accommodate various preferences and demands is key.”
The full UK Flooring Report 2024 is available to read and download at
https://salience.co.uk/insight/ reports/flooring-retailers-market- performance-report
DISCOVER THE LEGACY RANGE OF SOLID WOOD FLOORING
Woodpecker Flooring is renowned for its commitment to enduring quality and timeless aesthetics. All of which is encapsulated in the brand’s York Legacy Collection. Part of the York offering, Woodpecker Flooring’s premium solid wood range, the Legacy Collection showcases two exceptional boards: York Select Oak and York Antique Oak Solid Wood Flooring. York Select Oak celebrates the beauty found in
timber’s more refined details. The wood for these boards is handpicked to ensure only small knots are included for a consistent look across the floor. As the name suggests, York Antique Oak has
22 DIY WEEK JANUARY 2025
the look of centuries old oak. Full of character, with a painstakingly hand scraped surface, copper hues flow throughout the oak’s rich chocolate colours, enhanced with subtle shade variations for a truly antiqued effect. Not only does Woodpecker Flooring’s Legacy Collection offer beautiful floors, but it also gives peace of mind too. Like the rest of its solid wood and engineered wood flooring products, York Antique Oak and York Select Oak both come with an industry-leading 100-year warranty.
For more information, please visit
https://woodpeckerflooring.co.uk
www.diyweek.net
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