NEWS


DIY Week Awards 2024 - Entry deadline extended!


The DIY Week Awards the leading scheme for the recognition of excellence from across the DIY, home improvement and garden sector, is back for 2024 and the entry deadline has now been extended. Don’t miss your chance to enter these prestigious industry awards and have your product and hard work recognised and


rewarded, get your entry in today! New entry deadline is 29th February. We’ve already received a large number of top quality entries in all categories, so as usual the independent judging panels are sure to have their work cut out shortlisting the entries and deciding the winners.


Since 2011, the scheme has been honouring forward-


AWARDS 2024 DIY


London-based hardware company, Plank Hardware, has launched a curated selection of its quality hardware products on B&Q’s website — diy.com — in a significant expansion move for the D2C business. Co-founded in 2019 by married couple, Tom and Annie Revill, Plank Hardware was born out of frustration at being unable to source trend-led hardware designs offering good quality at a fair price point. Now employing 22 staff and designing the majority of its products from its


North East London HQ, the B Corp Certified design company offers categories including; cabinet hardware, internal door hardware, kitchen mixer taps and accessories. Plank Hardware’s Creative


Director, Tom Revill, said: “We’re incredibly excited to team up with the household name that is B&Q — the most recognised retailer for DIY products — in a bid to position our products in front of more homeowners and trade professionals. Having concentrated on selling direct to


Summit secures major new deal with Wickes


Leading performance marketing agency Summit has secured a new deal with Wickes. Summit has taken over management of Wickes’ PPC, SEO and affiliate marketing programmes, with a two-year contract in place. Wickes first began working with Summit in Spring 2023 via the Summit’s proprietary Comparison Shopping Service (CSS) - Productcaster. After outstanding trial results on Google Shopping, Wickes and Summit began exploring working


together across key performance channels including paid media, SEO and affiliates. Summit’s specialism and footprint in retail resulted in Wickes signing a performance marketing contract, where Summit will be responsible for all marketing investments and ROI within performance channels. With more than 230 stores


across the UK, Wickes is a UK household name and is another brilliant addition to Summit’s roster of global retail brands, which already includes major


names such as Three, Ann Summers and Silentnight. Ryan Thomas, Chairman of Summit, said: “This new partnership is huge for the business and it’s a glowing testament not just to the incredible work from our team of retail and digital marketing experts, but the tenacity and commitment they’ve shown when getting this over the line. Wickes is a dream client for us, and we


thinking companies, innovative products and inspirational people. Over the course of its tenure, a DIY Week Award has come to represent a


Plank Hardware launches on B&Q’s diy.com


consumers via our website until now, this partnership presents an opportunity to scale demand for the high-quality, cost-friendly products that we’ve seen great response to since launching in 2019.”


Nicky Fisher, B&Q Category


Director, said:“We are delighted to partner with Plank Hardware, extending the choice of hardware products for our customers on diy.com with its contemporary, and unique designs. We are excited to be able to work with Plank Hardware to inspire


WEEK


distinguished seal of industry approval and the ceremony itself is a key date on the calendar of every industry professional. The DIY Week Awards has evolved year on year to ensure that it is representative of the varied and vibrant industry that it serves, with the categories being expertly curated to reflect all corners of the sector. With 2024 marking the


DIY Week Awards’ 13th year anniversary, the event is set to be bigger and better than ever before – so there’s never been a better time than now to get involved. For more details and to enter the awards, visit diyweekawards.co.uk/enter.


BHETA


welcomes Einhell


DIY and garden tools brand, Einhell has joined BHETA. Founded in Germany in 1964 and established in the UK in 1999, the company is widely promoted to consumers and is well known for its interchangeable battery system capable of supporting a wide range of vital power tools.


The UK arm of Einhell is based on Merseyside and covers the UK and Eire. All Einhell products come with a two-year guarantee backed by a comprehensive after sales service with spare parts and accessories available 24 hours.


Lee Martin, BHETA’s sector manager for DIY and garden said, “Einhell is a well-known consumer brand with a proactive promotional programme and big ambitions in the UK market. BHETA welcomes its expertise in the consumer-facing DIY market.”


customers who want to elevate their kitchen cabinets, upcycle pre-loved furniture or update home spaces.”


can’t wait to demonstrate just how much commercial impact we drive through our strategic knowledge and considered, tactical approach. This win is the icing on the cake of what’s been a phenomenal year for us.” Paul Canavan, Digital Director


at Wickes, said: “We’re delighted to announce our new partnership with Summit. Seeing the results from our work with Productcaster was hugely encouraging and there’s a great chemistry with the Summit team, which is key for us as a business. They’re genuine experts in retail and digital, leading the way with what they do, and as we continue to grow, it’s crucial we have the best team in place to take us even further. We’re confident we’ve found this in Summit.”


Decorating giants Crown and Wickes launch charitable partnership


Crown Paints and Wickes have launched a charitable partnership which will see Crown Paints’ products donated to local community groups and organisations across the country.


The initiative sees Crown become the official paint partner for the Wickes Community Programme, which launched in 2022 to help local charities and community organisations transform and maintain spaces.


4 DIY WEEK JANUARY 2024


They have a product fund of a quarter of a million pounds and have already supported over 2,400 projects including scout groups, community gardens and schools. Through the collaboration, Crown has pledged to supply 34,000 litres of paint each year to community groups to enable Wickes to support even more projects. In a commitment to improve sustainability within the decorating industry, the initiative


also sees repurposed paint that may otherwise be disposed of given a new lease of life. The announcement of the partnership comes following the


launch of Crown Paint’s ambitious new environmental and social strategy, Project Possible. It focuses on five key areas around sustainability, charity, community, education and people & culture, with a series of sustainability and people focused programmes across Crown’s operations, as well as even greater support for the wider industry and local communities. For more visit: www.wickes. co.uk/community-programme


DK Tools is now an official Rustins distributor!


DK Tools has announced yet another key brand partnership and is now also an official distributor of Rustins products, alongside Soudal, Kilrock and their exclusive Amtech DIY brand.


Rustins formulates and manufactures one of the finest ranges of wood finishes and speciality paints from its factory in London. Owned by the Rustin family since its founding in 1924, the company researches and develops new products using new materials and new technologies whilst maintaining its heritage and dedication to quality.


Ishan Kalra, director at DK


Tools commented: “We are delighted to have Rustins on board as part of our trade portfolio. Our valued customers will now also have access to a heritage brand, offering asupreme variety of indoor and outdoor preparation and finishing products.”


www.diyweek.net


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