RANGE REVIEW: KITCHENS & BATHROOMS TOP 10 TIPS FOR SUSTAINABLE SUCCESS
Tim Spann, Head of UK Sales at kitchen specialist Keller, discusses why kitchen retailers need to seize the opportunity to lead the sustainability revolution.
A
t Keller, we’ve been at the forefront of kitchen sustainability since 2015 when we committed
to becoming carbon neutral. By April 2017, we proudly achieved carbon neutral status, and since then, we’ve reached the pinnacle of sustainability - Level 5 on the CO2- Performance Ladder. While our journey has involved significant investments, the results speak for themselves. We’re now reaping the long-term benefits of our efforts. We’re eager to share our success and demonstrate the value of producing kitchens through the most sustainable practices with retailers. Kitchen retailers should know that
there are real incentives for being more sustainable apart from feeling like you are doing some good in this world. In the UK, there’s a variety of incentives, both government- led and industry-specific, that encourage kitchen retailers to adopt more sustainable practices. These incentives typically aim to reduce carbon emissions, promote resource efficiency, and improve overall environmental impact.
Sustainability topics A good starting point is making sure products are manufactured by the most sustainable means possible. Here are some examples:
1. Government grants and schemes: The UK government offers various energy efficiency schemes, such as the Energy Company Obligation (ECO), which provides financial support for businesses to implement energy-saving measures. Retailers can benefit by improving energy efficiency in their operations, including lighting and heating systems.
2. VAT reductions: There are VAT reductions for energy-efficient products under certain schemes. For example, if kitchen retailers offer energy-efficient appliances (such as energy-efficient fridges, dishwashers, and ovens), they may benefit from VAT reductions or exemptions.
3. Circular economy incentives: The UK government is pushing
www.diyweek.net Keller’s Misty Grey kitchen
responsible products is driving increased sales and customer loyalty.
Above: Tim Spann, Head of UK Sales at kitchen specialist Keller
for a circular economy which encourages businesses to adopt sustainable practices like reusing materials, recycling, and minimising waste. There are incentives for businesses to implement these practices, including potential tax relief for recycling or reusing old kitchen materials, or support for remanufacturing processes. Extended Producer Responsibility (EPR), which came into effect during 2024, requires businesses to take greater responsibility for their products and the waste they generate. Kitchen retailers that align with this shift early may benefit from avoiding penalties and gaining consumer trust.
4. Sustainability certifications: Retailers can earn eco-labels or sustainability certifications (such as ISO 14001, FSC-certification for wood products, or the EU Ecolabel), which can improve their reputation and appeal to environmentally conscious consumers. Being certified could also potentially help retailers qualify for certain funding opportunities or tax breaks tied to environmental performance. The Sustainable Furniture Guide by the Furniture Industry Research Association (FIRA) provides advice on how furniture and kitchen retailers can improve their sustainability credentials. Participation could provide a marketing advantage.
5. Incentives for waste management: Kitchen retailers which adopt sustainable waste management systems may benefit from various incentives such as tax reductions or rebates for reducing landfill waste, increasing recycling rates, or reusing materials. Businesses in the construction and design sector can benefit
from reduced landfill tax or other financial incentives for diverting waste from landfills.
6. Low-carbon and renewable energy initiatives: For kitchen retailers which operate from a physical location, there are incentives for adopting renewable energy sources such as solar panels, wind energy, or heat pumps. This could include subsidies or grants (e.g., the Renewable Heat Incentive and Green Gas Support Scheme) that make transitioning to renewable energy more financially viable.
7. Carbon neutral and net-zero goals: Many businesses in the UK are setting ambitious net-zero carbon targets and achieving these can attract positive attention from investors and customers. The government and local councils sometimes offer financial support for businesses transitioning to net-zero emissions. This might include grants for carbon-reduction technologies or assistance with improving supply chain sustainability. There are also various carbon
offsetting schemes that retailers can join, helping them neutralise their emissions. Participation in such programmes might result in marketing advantages and attract customers who value corporate responsibility.
8. Consumer demand for sustainable products:
As
consumers increasingly prioritise sustainability, many retailers find that adopting eco-friendly kitchen products, such as energy-efficient appliances, eco-friendly worktops, and sustainable materials (e.g., FSC-certified timber, recycled materials), helps differentiate them in the marketplace. Some retailers report that offering environmentally
9. Local authority and industry- based schemes: Some local authorities offer incentives or grants for businesses adopting green practices, including the use of sustainable materials, or improving the energy efficiency of buildings. Industry associations like the Kitchen Bathroom and Bedroom Specialists Association (KBSA) also provide advice, support, and recognition for businesses making sustainability strides.
10. Sustainability in product design and manufacturing: Incentives may also be available for retailers which focus on designing and sourcing more sustainable kitchen furniture, fixtures, and appliances. This could include access to subsidised training, industry-specific awards, or public recognition for excellence in sustainable product design.
Key considerations Supply chain: Retailers are incentivised to work with manufacturers and suppliers who provide eco-friendly, low-carbon products. The growing emphasis on sustainability across industries means that collaborating with greener suppliers might not only reduce costs but also provide competitive advantages.
Consumer trends: With the
growing consumer demand for sustainable products, adopting more sustainable business practices can boost sales, improve brand loyalty, and attract new customers.
In summary
Overall, the UK government and other bodies are actively encouraging businesses, including kitchen retailers, to adopt more sustainable practices. These incentives range from direct financial support, such as grants and tax relief, to longer- term advantages, such as improved brand reputation and access to new customer segments. By embracing sustainability, kitchen retailers not only comply with regulations but also position themselves as responsible businesses in a growing eco-conscious market.
For further information, please visit
www.kellerkitchens.com
FEBRUARY 2025 DIY WEEK 13
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