NEWS
Homebase and Hearst UK expand partnership with two exclusive paint ranges
Homebase is offering customers even more choice when it comes to decorating projects with the launch of two exclusive paint ranges. The new Country Living and House Beautiful ranges are part of the home and garden expert’s three-year partnership with the leading premium content and experience business, Hearst UK, and its magazine brands. Since joining forces in 2021, Homebase and Hearst UK have collaborated on ranges across kitchens, bathroom furniture, home furniture and accessories, lighting, outdoor structures, gardening, tiling, wallpaper and now paint. The Country Living range is inspired by nature and brings the
Hodgson Sealants Group acquires Britchem
beauty of the countryside indoors with soft, delicate neutrals. The paint is made in the UK, and is durable for walls, ceilings, wood and metal with a luxury matte finish. It’s air purifying too, created with a special additive to make the paint completely non-toxic and harmless.
The House Beautiful range embodies modern, contemporary style, perfect for customers looking for more bold, vibrant pops of colour. The paint is also made in the UK and its washable finish is suitable for walls, wood and metal. Its stain repellent technology means that any liquid touching the painted surface turns to droplets, making it far easier to keep clean.
Each range has 30 carefully curated, on-trend shades. Jason Hines, Trading
Director for Decorative & Home, Homebase, said: “We’re excited to launch two exclusive paint ranges with our partner, Hearst UK. Filled with plenty of beautiful colour and quality
finishes, our
customers can pair these new ranges with our stylish furniture and home accessories.” “As the home and garden
experts, we’ve got the inspiration, products and expertise to make decorating easy, and we can’t wait to see how our customers transform their homes with the gorgeous Country Living and House Beautiful paint ranges.” Sharon Douglas, Chief Brand
CMO Group’s environmental campaign ‘grows’ from strength to strength
Hodgson Sealants Group Ltd, the parent company of Hodgson Sealants Ltd based in Beverley, East Yorkshire, has acquired the entire share capital of independent private label
sealant manufacturer
Britchem Ltd from the previous owners Roy Barton and Trevor Jones. Britchem
in Heckmondwike label manufacturer
Ltd, located in West
Yorkshire, was founded in 2002. The company is an independent private
of sealants for both UK and export
customers. Hodgson Sealants was founded in 1968 and, together with its sister company HS Butyl Ltd based in Hampshire, is the leading independent sealant and butyl tape manufacturer in the UK employing some 200+ people. The technologies used and
products manufactured at both companies are complementary and this acquisition allows the newly extended Group to offer customers an unrivalled range of UK manufactured sealant and tape technologies, as well as increased capacity to meet the demands of the group’s growing sales.
Britchem will continue to be run as an independent company within the Hodgson Sealants Group.
4 DIY WEEK APRIL 2022
CMO Group, the UK’s largest online-only retailer of building materials, has dug deep with its ambitious environmental campaign, raising over £22k and planting more than half of the 5,000 trees it has pledged to its local city of Plymouth. As part of the company’s ongoing ‘CM Grow’ initiative, CMO has committed to planting 5,000 new trees, which is approximately two acres,
Officer, Lifestyle, Homes and
Weeklies, Hearst UK commented: “We’re delighted to build on our Homebase licensing partnership with these brand new paint ranges. Our editors’ and stylists’ rich expertise in homes and interiors means that the Country Living
beginning of 2021, the campaign forms part of the company’s wider commitment to its environmental, social and corporate governance responsibilities.
The ambition
behind the CM Grow campaign is also inspired by the company’s desire to improve the air quality and natural landscape of Plymouth where its head office is based, whilst also reducing its own carbon footprint. Two thousand of the trees have now been planted at Poole Farm in the north-east
of Plymouth, over
two years. With the majority of its £30k fundraising target already secured, the first 2,500 saplings are now taking root thanks to the support of CMO’s colleagues and members of the local Plymouth community. Further support for the campaign has come from national charity Trees for Cities,
which has partnered with CMO to help identify the local sites and bring its ‘CM Grow’ campaign to fruition. Launched by CMO at
the
a local farm that’s focused on community involvement through health and wellbeing, education and conservation. The young tree whips were planted to form a mosaic of different forest habitats in the area. A further 500 trees have also been planted at the local Newnham Meadow Park. You can also follow CMO on LinkedIn, Twitter and Facebook for all the latest information.
Crown Decorating Centres bring back sustainability scheme
The industry leading sustainability scheme, ‘Kick Out the Can’, will return on Monday 2 May for two weeks through Crown Paints’ national network of Crown Decorating Centres,
offering can unwanted paint people
the chance to recycle and repurpose paint. Homeowners
bring cans of any
colour or paint brand to any of the 148 Crown Decorating Centres (CDCs) across the country. As an incentive for taking part, customers who return cans to store will be entered into a competition to win a room makeover worth over £150! The
paint returned is
processed and reworked by Crowns Paints social enterprise
in
and House Beautiful audiences regularly come to us for inspiration when in the market for a home upgrade. Collaborating closely with Homebase, our trusted specialists have created a colour palette that is on-trend, versatile and fit for the modern consumer.”
Rothley presents new range of sustainable ‘green’ products
Interior accessories manufacturer Rothley is continuing its ongoing commitment to a sustainable and ethical process of manufacturing and production, promising all new products to be chrome-free and in recyclable packaging. This
year, Rothley rail
launched its new antibacterial handrail and utensil
has kits,
both of which adhere to the new company guidelines. The antibacterial rail and utensil rail
kits are available now and
merchants can register interest in stocking the product through the Rothley website. Simon
Cox, sales and
marketing manager at Rothley, commented: “All our new products by Rothley will be
chrome-free and sent in
partner, NIMTECH, and donated to brighten charity, school and other community projects across the UK. The cans are recycled as
part of the ongoing Crown Can Back scheme which recycles tonnes of plastic, metal and paper each year.
recyclable packaging, with some packaging made from recycled materials - meaning that consumers can make sustainable DIY choices without compromising on choice or quality.”
If you are a UK based trade customer you can order Rothley products from
www.rothley.com.
www.diyweek.net
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