RANGE REVIEW: MERCHANDISING & POS
Leon Boots’ Director, Kevin Burgess, says: “We are delighted that our Ankle Boots have now completed their roll-out to Klondyke stores, where they are available in all six colours. This is the result of a conversation which began at Glee last year and Klondyke has since brought forward delivery to meet incredibly strong demand for the Ankle Boots, which are one of our most popular designs”.
Klondyke is also taking advantage of the great new point of sale Leon Boots has created for the Ankle Boots collection. Available in six core colours making an eye- catching display -, navy blue, yellow, red, fuchsia, black and traditional green, although this is the least popular colour after data collected from 2022 overall sales of over 75,000 pairs.
KLONDYKE ROLLS OUT LEON BOOTS’ GARDEN ANKLE BOOTS TO ITS FULL STORE PORTFOLIO
LEON BOOTS CO. – know for its ultra-light, super- warm wellies – has announced that its Garden Ankle Boots can now be found in all 22 Klondyke stores nationwide, from Howdens Garden Centre in Inverness to Byrkley Park in Burton-upon-Trent and Holland Arms, Anglesey. Through optimising Leon Boots’ offering ahead of the key spring sales season, Klondyke is now in prime position to meet customer demand, as increasing numbers of consumers wake up to the fact that wellington boots don’t have to be cold and uncomfortable. Thanks to Leon Boots they can actually serve as great everyday footwear for those who want to get their daily steps in without getting their feet wet.
The new point of sale shows customers just how useful these boots will be, far beyond the garden, maybe even up a mountain if your customers are determined hikers. These are perfect for promoting the range in store and letting your customers know all the major benefits about the wellington boots that are made for walking!
The comfortable and cosy waterproof boots are perfect for helping walkers stay dry throughout the seasons, whether they’re running after dogs through muddy fields, getting their allotments ready for spring or want to keep dry on their way to the train station. Injection moulded for strength and durability, all Leon Boots include a removal sock liner that can withstand temperatures as low as minus 30 degrees. Be different this year and go for colour, comfort and
away from the norm that will enhance extra sales and margin for your business.
To find out more about the Leon Boot Co. please visit
www.lbcboots.com or email kevin@leonbootsco. com or
charlie@leonbootsco.com
DIGITAL MANNEQUIN LAUNCHES FOR FASHION BRANDS AND RETAILERS convenient as it is engaging.
Future retail agency OUTFORM has launched an interactive Digital Mannequin at retail trade fair EuroShop, giving fashion retailers the chance to elevate the in-store shopping experience for the modern shopper.
The Digital Mannequin is an interactive, visual
merchandising platform that gives the shopper power to control which products they see and how they’re represented in-store through their smartphones. Shoppers who scan a QR code on the Digital Mannequin display can take full control of what content is displayed. They can choose which products they see from different perspectives, and which model wears them. From there, the shopper has the option to purchase the product directly through their mobile device on a microsite to ensure the experience is as
The Digital Mannequin has been developed to benefit both the shopper and the retailer. For the shopper, it’s an in-store platform offering a more personalised experience with a choice of models representing different ethnicities and a range of body types and a frictionless journey from discovery to the point of purchase. For the retailer, as well as offering an enhanced shopping experience, the Digital Mannequin offers another opportunity to capture in-store data, such as content preferences and the number of sessions, to better understand audience behaviours. Ariel Haroush, Founder and President of the Outform Group, says: “The traditional mannequin hasn’t changed for a significant amount of time, but we’re now seeing digital transformation in fashion arrive when it’s most needed. “Outform’s global study into the behaviour of fashion shoppers in-store found that 64% are already using their phones in-store and 63% now want more interactive digital experiences. The Digital Mannequin is a solution that speaks to these emerging behaviours and is an important step into the future of fashion retail. “We also know shoppers are willing to share their data if given a good enough reason to do so; for retailers, the Digital Mannequin is a chance to build better relationships with their customers by retargeting products based on what they’ve researched and purchased.”
16 DIY WEEK MARCH 2023
WARMSEAL DRAUGHT PROOFING EXTENDS ITS RANGE WITH NEW POS
Centurions house brand Warmseal, has extended its range to now include Thermal Foil Insulation and Tape, Radiator Insulation and Pipe Wrap. With millions of older properties in the UK, many people are living in draughty homes making them some of the most expensive to heat in Europe and are in urgent need of maintenance and draughtproofing. Poor wall insulation accounts for between 35-40% of heat loss in homes. Around a quarter of heat is lost through the roof, 25-30% of heat loss is through windows, and 10% of heat loss through the floor. This clearly shows that preventing heat loss is essential to keep our homes comfortable during the winter months and save money. The Warmseal range is the ideal
product to help and with the new additions to the range, there is now even more to help households keep warm during the winter months. The Thermal Insulation Foil covers multiple applications in the home and workplace. It’s high performing reflective bubble insulation works by reflecting radiant heat back into the living space, retaining warmth and saving money.
Thin, flexible, light
weight and easy to install makes it easy for DIY applications for lofts, walls, hot/cold water tanks, cellars as well as motorhomes and boats. In addition to the foil tape works with the thermal insulation joining seals and securely fixing insulation sheets to create airtight cavities and eliminate cold spots.
Radiator Insulation is another addition to the range, it is a simple and cost-effective method of conserving heat in the home to create a warmer environment. All Warmseal products are retail
ready and Centurion have a number of merchandising solutions to help attract the attention of customers and drive sales.
To view the full range, please visit
www.centurioneurope.co.uk or email sales@centurioneurope.
co.uk.
www.diyweek.net
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