RANGE REVIEW: MERCHANDISING & POS


LATEST NATURAL AND ORGANIC TOPSOIL AIMS TO ADD VALUE IN THE RETAIL SETTING


Nurturing homegrown vegetables and fruit and giving them the best possible start is set to be easier than ever with the launch of the all-new 100% organic and natural Vegetable & Fruit Topsoil – a rich blend of topsoil and soil improver – from the experts at The Real Soil Company.


F for optimal


ollowing hot on the heels of the innovative SuperSoil topsoil which shook up the growing media


category in 2021, the new Vegetable & Fruit Topsoil will enjoy the same key characteristics that enable plants and crops to thrive from day one, delivering


and higher crop yields. Packed full of organic nutrients plant health,


The


Real Soil Company’s Vegetable & Fruit Topsoil features a 100% natural topsoil, coupled with 100% natural,


organic peat-free delicious flavour


compost that is PAS100 certified and is analysed by The Real Soil Company’s soil scientists to ensure that every single batch is perfectly blended in accordance with its own stringent formula. In line with the Real Soil Company’s philosophy, all-new Vegetable & Fruit topsoil will not see the addition of any chemicals or artificial fertilisers to ensure the natural integrity of the product is not, and never will be, compromised.


Each bag of this latest innovation will feature slow-releasing major nutrients,


trace elements


minerals which provide plants with a continual boost to help throughout


and


their growth cycle. Vegetable & Fruit Topsoil


is also designed to


improve soil type and structure, including improved water retention and better resistance against pests and diseases.


An additional benefit for


gardeners is the fact that the blend of topsoil and compost means less time spent digging, making it the perfect partner for those that have adopted the no-dig method of organic gardening.


Added value in the retail setting The new Vegetable & Fruit Topsoil will also enjoy the same unique hand-drawn branding that has


ON-PACK INCENTIVE OFFERS CONSUMERS A GREAT BRITISH DAY OUT THIS SUMMER


Plant food brand, Phostrogen, which has been helping British gardens grow for 60 years, has launched a new on-pack incentive offering families a variety of discounts on days out across the country this summer.


Launching in March, the Great British Days Out initiative will provide consumers with access to discounted entry at a host of leisure destinations when they purchase any pack of Phostrogen product. Shoppers will be able to choose


from a wide range of activities with their voucher, including castles, gardens, museums and more, ensuring every family can enjoy the perfect day out for them thanks to Phostrogen. The promotion will be available in


retailers while stock lasts until 30th September 2022. Consumers will be able to redeem their voucher any time after purchasing until 31st December 2022, and can use their vouchers any time before 30th June 2023. To redeem their voucher and select a day out, all consumers


18 DIY WEEK MARCH 2022


need to do is visit www. phostrogendaysout.com, upload their receipt to be validated, select a venue and present their Great British Day Out Voucher on arrival. The initiative coincides with the launch of a range of new Phostrogren fertilisers certified by the Organic Farmers & Growers Association (OF&G), including an Organic All Purpose Plant Food, Organic Tomato Food, Organic Lawn Food, and Organic Ericaceous Plant Food.


As well as extending its range,


Phostrogen’s popular All Purpose Plant Food has also unveiled a fresh, modern look for the iconic original fertiliser, which will be available to purchase alongside the organic range. It comes as the brand announces a host of wider


become synonymous with The Real Soil Company and helps to set it apart within the retail environment. To


ensure that consumers can


make educated buying decisions at the point, each bag will clearly highlight the product’s benefits and characteristics, whilst cutting through the noise to simplify the science, specifically addressing the inclusion of essential elements such as phosphorous, magnesium, potassium, and organic matter. Talking about the latest James


introduction, Romaine,


Business Development Manager at The Real oil Company said: “The response to SuperSoil has far exceeded expectation so it felt right to build on this to build out a more comprehensive product portfolio. This latest addition opens up the home-growing category, providing consumers with more choice and greater confidence in their grow- your-own projects. “What’s more, The


Real


marketing activity to support retail, including the debut of its first broadcast campaign which will air across lifestyle channels including ITV this spring. It will also introduce new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.


• For more information, please visit: www.phostrogendaysout. com


Soil


Company offering is designed to specifically appeal to the premium garden centre offering and those that are proactively seeking products that positively impact the climate change crisis, as well as challenging the use of harmful pesticides and peat-based products. This is a product for not just the now but long into the future.”


• To find out more about The Real Soil Company’s 100% organic and natural topsoils, including how to become a stockist, please visit www.therealsoilcompany. co.uk or email info@ therealsoilcompany.co.uk


www.diyweek.net


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40