RANGE REVIEW: ADHESIVES & SEALANTS
SIKA EVERBUILD INVESTS IN CAPTIVATING CAMPAIGN TO SUPPORT EB25
SIKA EVERBUILD INVESTS IN CAPTIVATING CAMPAIGN TO SUPPORT EB25
allows it to stick and seal in equal measure.
messaging cuts straight to the chase, much like EB25 itself.
Featuring a bold yellow and black design, the new campaign will for the first time include television adverts, as well as appearances across numerous radio stations, in national newspapers, on outdoor poster sites, through social media and in the trade magazines. To support stockists and merchants during the campaign, Everbuild has created a series of complementing POS materials including A1 posters, shelf wobblers and countertop mats. And
T T
The adverts’ concise
allows it to stick and seal in equal measure.
The adverts’ concise
messaging cuts straight to the chase, much like EB25 itself.
Featuring a bold yellow and black design, the new campaign will for the first time include television adverts, as well as appearances across numerous radio stations, in national newspapers, on outdoor poster sites, through social media and in the trade magazines. To support stockists and merchants during the campaign, Everbuild has created a series of complementing POS materials including A1 posters, shelf wobblers and countertop mats. And
he straight talking, no nonsense campaign focuses on the core benefit of EB25 – its dual- purpose formulation
he straight talking, no nonsense campaign focuses on the core benefit of EB25 – its dual- purpose formulation
with a choice of metal or cardboard FSDUs in the same standout style, EB25 will be just as prominent in store as out. Further commercial support for
with a choice of metal or cardboard FSDUs in the same standout style, EB25 will be just as prominent in store as out. Further commercial support for
DIYWK-30AUG20-EFG_Layout 1 01/09/2020 15:02 Page 1
merchants stocking EB25 is available as part of the company’s planned programme of UK-wide product road shows this summer. The road shows will bring Everbuild’s products, including EB25, to life through fun interactive games and demonstrations, while the team will also be on hand to offer product training to merchants’ counter staff. Darren Bunting, business unit manager for Sika Everbuild says: “It’s been two years since we launched EB25 and in that short time it has become one of the most popular hybrid sealant and adhesive products on the market, thanks to its exceptional strength
merchants stocking EB25 is available as part of the company’s planned programme of UK-wide product road shows this summer. The road shows will bring Everbuild’s products, including EB25, to life through fun interactive games and demonstrations, while the team will also be on hand to offer product training to merchants’ counter staff. Darren Bunting, business unit manager for Sika Everbuild says: “It’s been two years since we launched EB25 and in that short time it has become one of the most popular hybrid sealant and adhesive products on the market, thanks to its exceptional strength
Sika Everbuild has unveiled an eye-catching advertising campaign for its innovative adhesive EB25 - and it’s going to be hard to miss the message over the next 12 months.
Sika Everbuild has unveiled an eye-catching advertising campaign for its innovative adhesive EB25 - and it’s going to be hard to miss the message over the next 12 months.
and versatility. “Two years on, it’s the perfect time to get the EB25 name in front of more of the nation’s professional tradespeople through national advertising, supported in store by our road shows and new POS materials. The message about EB25’s dual-action, high performance formula will be everywhere so we want to make sure our merchant customers are fully stocked, armed with all the information they need and ready to meet demand.” Claimed by Sika Everbuild to be the ultimate sealant and adhesive, EB25 is formulated to bond and seal almost any material, indoors, outdoors and even submerged under water. It can be used in sanitary and food preparation areas and is resistant to mould, temperature extremes and chemicals.
and versatility. “Two years on, it’s the perfect time to get the EB25 name in front of more of the nation’s professional tradespeople through national advertising, supported in store by our road shows and new POS materials. The message about EB25’s dual-action, high performance formula will be everywhere so we want to make sure our merchant customers are fully stocked, armed with all the information they need and ready to meet demand.” Claimed by Sika Everbuild to be the ultimate sealant and adhesive, EB25 is formulated to bond and seal almost any material, indoors, outdoors and even submerged under water. It can be used in sanitary and food preparation areas and is resistant to mould, temperature extremes and chemicals.
More information Merchants can register their interest to host a Sika Everbuild road show either by visiting www.everbuild.
co.uk/roadshows or via their local Everbuild business development manager. To find out more about Sika Everbuild’s extensive range of products, please visit
www.everbuild.co.uk or contact your local sales representative.
More information Merchants can register their interest to host a Sika Everbuild road show either by visiting www.everbuild.
co.uk/roadshows or via their local Everbuild business development manager. To find out more about Sika Everbuild’s extensive range of products, please visit
www.everbuild.co.uk or contact your local sales representative.
16 DIY WEEK JULY 2021
www.diyweek.net 16 DIY WEEK JULY 2021
www.diyweek.net
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