EVENT PREVIEW
HYVE GROUP
LAUNCHES SPRING FAIR @ HOME FOR FEBRUARY 2021
This year, in place of physical shows, Hyve Group’s UK portfolio will be going virtual. Designed to bring the industry together, even when we remain apart, and Spring Fair @ Home will provide a key hub for industry professionals in the UK and around the world on 8–10 February.
industry insights, as well as a first- hand look at the latest products, trends and collections. Amongst the exhibitor line up are names such as Coach House, Puckator, Moulin Roty, Paper Salad, T & G Woodware, and Alexander Thurlow.
B Julie Driscoll, Managing
Director for Hyve’s retail portfolio comments: “We are delighted to be offering a digital platform for the Spring Fair community this February. Whilst we are working hard towards the return of our physical events, I am so proud that the team have been able to develop a virtual offering that has proved so valuable to both retailers and brands during such a challenging time for retail both here in the UK and abroad.”
Spring Fair exhibitor Steve Cox, UK Sales Director at Keel Toys says: “Spring Fair is undoubtedly the most important fair of the year for Keel Toys. At the start of 2021 we all need to get creative to meet with all our key buyers effectively with the lack of physical shows. The Spring Fair Virtual show will be an important part of our mix to present the new ranges for 2021.”
20 DIY WEEK JANUARY 2021
ringing together the key elements of what makes Spring Fair special, Spring Fair @ Home will provide key
See which products are new
and trending from leading Spring Fair exhibitors across Beauty & Wellbeing, The Summerhouse, Everyday, Home, Living & Décor and more. Each video showcase will feature the newest products to inspire your customers. There’s a live chat function to ask the exhibitor questions and to talk to other retailers plus, exclusive offers and discounts announced during the streaming.
Industry awards
Spring Fair @Home will be hosting two industry awards across the first two days of the forum, as we celebrate the fantastic achievements within the retail community. Tune in to the Gift of the Year Awards, aimed at recognising the best new products, talent and inspiration in our industry each year.
Plus, in partnership with Modern Retail, we’re hosting the Good Retail Awards to celebrate retailers making a positive impact in the retail industry.
Register now! Spring Fair @ Home is open to all buyers and takes place on 8–10 February 2021. To find out more and register to attend the event, please visit
www.springfair.com
Exclusive content An exclusive content programme will provide access to of-the-minute industry intel, trend insights, peer- to-peer panel sessions, and more. This will include access up to 26 hours of exciting and exclusive live content across the three-day virtual forum. Discover industry insights from trend experts Colour Hive and Mintel, essential business tips and tricks from SocialB, and inspirational keynote speaker sessions. Tune in to Spring Fair @ Home and access dedicated content sessions on the topics that matter to you the most. Dedicated Virtual Showrooms will also provide buyers with an easy and accessible way to discover
new brands and see what their current partners have to offer. The Virtual Showroom will provide carefully curated brand line-ups on the Spring Fair website. Dynamic profile will allow brands
and
designers to put their best virtual foot forward, with capabilities to host videos, lookbooks, brand imagery and more.
Spring Fair @ Home will also see the return of the Product Showcase concept. Giving brands the opportunity to take buyers on showroom tours, or simply talk through their latest collection, the Product Showcase offers exhibitors the chance to submit a five-minute video to be shown to buyers during a sector-specific time slot.
About Spring Fair Spring Fair is the UK’s definitive destination for the home and gift industry to come together and do business, amongst the most achingly want-able new products out there. Comprising two distinct Home and Gift destinations and carefully edited show sectors from Play & Tech and Cook & Dine to Jewellery & Watch and Fashion, exhibitors and visitors are perfectly positioned to connect. People can not only see but touch products making sure buyers find the most exciting new products on the market from the most forward- thinking exhibitors and place orders for the coming year.
www.diyweek.net
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