RANGE REVIEW: GARDENING
LAWN BOOST BRAND RECEIVES RHS ENDORSEMENT
T
his significant achievement, which is great news for both the industry and the environment, has
come about through a combination of investment and innovation, with the company’s UK-manufactured 100 per cent peat-free Happy Compost range, the company’s most eco-friendly and sustainable brand to date, helping to drive these targets quicker than first anticipated through consumer confidence and significant repeat sales.
Sustainable growing media Since its launch two years ago, the Happy Compost range is claimed to have continually outperformed all brand-leading peat-free growing media.
As consumers witness
first-hand the exceptional level of performance offered by Happy products, the switch towards sustainable growing media has gained
significant momentum. Couple this with the fact that sustainability remains at the very heart of the Happy Compost brand and it isn’t hard to understand why the company continues to exceed expectation. All Happy Compost packaging is
recyclable and also incorporates 30 per cent recycled plastic in its bags, while all core raw materials are recycled or sustainable by-products, including bark, wood fibre, coir and green compost, heightening the range’s appeal to environmentally conscious consumers and making it the top choice for retailers across the country.
Jason Pike, national sales manager
at The Greener Gardening Company says: “We knew we had created something really special with Happy Compost but to see its growth over the last 12 months has been a significant moment
for us. The
combined retailer and consumer confidence is enabling us to project even greater majority percentages for our peat-free portfolio in 2021 than first expected, something which will only ever have a positive impact
10 DIY WEEK JANUARY 2021
COMPOST MANUFACTURER ‘HAPPY’ WITH INCREASED PEAT-FREE SALES
Already one of the UK’s largest peat-free growing media manufacturer, The Greener Gardening Company has confirmed that it is currently exceeding its own expectations, with almost 60% of its product portfolio set to be peat-free in 2021, up from 20% in 2019.
for both the environment and retailer profits. It’s an exciting place to be, and we are commited to developing this further over the coming season.” The Greener Gardening Company’s move towards a peat- free future is also echoed by its parent company, Bord na Móna, which has ended peat harvesting. Jason Pike, adds: “It is great to see Bord na Mona contuining to commit to a more sustainable future, but we want to reassure our retail customers that these changes will not have any immediate impact on our offering. The Greener Gardening Company will continue operating as normal, supported by existing peat reserves. In line with our overall environmental strategy and coupled with the required climate solution proposals, we are focused and committed to taking our loyal consumers on a journey which
is focused on reducing peat and developing alternative
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growing media solutions over the coming years.”
Happy Compost offering extended in 2021
The initial Happy Compost line- up, launched in 2020, included All Purpose Compost, Vegetable Compost; Rose, Tree & Shrub Compost, Soil Improver and a Tomato Planter. With demand outstripping supply, The Greener Gardening Company is bolstering its
DJ Turfcare is celebrating as it has been confirmed that its latest lawn innovation, organic-based Lawn Boost, has received endorsement from the leading gardening charity, the Royal Horticultural Society (RHS). This recent update means that the full lawn fertiliser and treatment offering from DJ Turfcare now enjoys this prestigious accolade.
Launched this month, new Lawn Boost is the sixth product to enjoy the RHS endorsement, joining the wider DJ Turfcare portfolio which includes MO Bacter, MO Bacter Instant, Recovery, Bio- Lime and new-for-2020 Autumn Lawn Treatment. Talking about the latest endorsement, DJ Turfcare’s David Jenkins says: “We are extremely pleased that our latest innovation, Lawn Boost, has been recognised by the RHS as we know that the charity only puts its name against products which are proven to deliver results. What’s more, this latest endorsement means
that we can now proudly boast that our full organic-based lawn fertiliser range enjoys the benefits that comes from being linked to the RHS. This is a true milestone moment for us, and one which will also pay dividends for retailers who stock our products as the highly recognisable RHS logo on our packaging is proven to help drive consumer confidence, repeat sales and customer loyalty.”
offering for 2021 with new additions to the Happy range: Farmyard Manure, Enriched Top Soil, Lawn Soil, Mini Chip Bark, Composted Bark, Medium Chip Bark and Chunky Chip Bark.
To find out more about The Greener Gardening Company’s growing media range, please visit
www.thegreenergardener.com
Lawn Boost is an organic based feed which provides the ideal solution for lawns where moss is not a problem. The product has been designed for use throughout spring and summer, kickstarting the lawn following winter and will encourage healthy growth, characterised by a vibrant colour and strong grass plants. Additional benefits also include good drought resistance, whilst the bacteria found in Lawn Boost will convert thatch into nourishing plant feed which lasts for up to 100 days.
Find out more To start stocking DJ Turfcare’s latest offering or to top-up your latest order, please contact the team by calling 01483 200976 or by visiting
www.djturfcare.co.uk
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