RANGE REVIEW: PEST CONTROL
KEEPING CONTROL OF THEHOME & GARDEN
Sipcam Home & Garden set to grow sales of Blumen International’s portfolio in UK following exclusive distribution deal. The leading supplier is planning to supercharge its Get Off, Fito and Aeroxon brands for 2021.
S ipcam & Garden
Home is
to
strengthen its presence within the garden, pet care and pest control
categories during 2021. It follows a deal this summer that saw the company appointed as exclusive distributor of Blumen International’s product portfolio in the UK and Republic of Ireland. Sipcam’s expanded line-up now incorporates Blumen’s leading brands including Fito plant fertiliser, the Get Off range of cat and dog repellents and natural detergents, and
Aeroxon insect control
products. Both Sipcam Home & Garden, a £500m+ turnover family business, and Blumen International are Italian-owned companies and the new collaboration will result in combined strength and natural product synergies that will deliver a strategic programme of growth that has been tailored to drive sales at UK retail outlets.
Nigel Thompson, Head of Sales at Sipcam Home & Garden, says: “Our exclusive distribution rights for Blumen International’s leading range have positioned Sipcam Home & Garden as a driving force at the forefront of the plant care, pest control and garden care categories. As part of the Sipcam family, which includes the leading ecofective, RHS Garden Care and new SPOT-ON range, the business is ideally positioned for rapid growth in 2021, offering a vastly expanded portfolio of pioneering brands and merchandising solutions that will help retailers to deliver growth across multiple categories.”
FITO – driving linked sales in houseplant categories Houseplants are the undisputed success story of UK garden retail. The Garden Centre
Association
(GCA) crowned 2019 the ‘Year of the Houseplant’, with sales up by 17.6 percent,
compared to 2018.
More than 4.5 million posts have been uploaded to Instagram under the #houseplant hashtag, driven by social media-savvy millennials
www.diyweek.net
sharing inspirational images of their indoor urban jungles. To cater for phenomenal growth in this category, Blumen’s award- winning Fito range of Drip Feeders covers seven of the most popular houseplants in the UK, including citrus, orchid and cacti. These slow-release
feeders have been
designed to appeal to time-pressed consumers: they’re snipped at the tip and turned upside down to deliver up to 15 days’ worth of feed. Fito feeders are supplied in a laminated cardboard tower to enable convenient positioning among houseplant displays
and beside
tills to drive impulse sales. The Fito series includes a range of Natural Drip Feeders that are perfect for young plants as well as grow-your- own – another booming category due to soaring interest in growing fruit and vegetables at home.
GET OFF – helping pets and gardeners to live in harmony Britain is a nation of pet-lovers. Veterinary charity PDSA claims there are 9.9 million dogs in the UK (26 percent of adults own a dog) while 10.9 million cats are resident, with 24 percent of adults owning a cat. The GET OFF range has been teaching pets to love their homes and gardens for more than 20 years – and now it’s poised for growth under the Sipcam umbrella of leading brands. Popular GET OFF Cat & Dog Crystals can be used to discourage cats or dogs from territory marking in gardens, borders and containers. The crystals work by confusing the cat or dog’s sense of smell, while frequent use can prevent pets from fouling the area.
Wash Off Outdoor Cleaner Neutraliser
The GET OFF line-up includes that
cleans and
neutralisers areas fouled by dogs or cats; Lawn Rescue that neutralisers the acidity of urine to prevent it from killing grass; Wash Off Indoor Cleaner Neutraliser which cleans and neutralisers areas while helping to stop repeat fouling and Chew Stoppa, a non-toxic spray that discourages pets from chewing as a result of its bitter taste.
“Our exclusive distribution rights for Blumen International’s leading range have positioned Sipcam Home & Garden as a driving force”
In line with the growing trend
towards natural remedies, the GET OFF Natural range promotes training with products that are derived from natural ingredients. It includes a Natural Multi-Surface Cleaner, Pet Bed Odour Neutraliser, Catnip Spray, Air Freshener Spray and Dogkalm. The Natural Multi- Surface Cleaner is based on a lemon and vinegar formula featuring natural antibacterial properties.
Aeroxon – leading the way in pest control since 1911 Aeroxon is an established household name that has reliably met the demands of homeowners who need to eradicate nuisance insects
since 1911. Pest control
is a growing category, driven by infestations resulting from hotter summers and milder winters as a result of climate change. Aeroxon’s instantly recognisable line-up
is ideally positioned to cater for heightened demand in 2021. Aeroxon’s range of tried-and-
tested solutions are all made in Europe and incorporate natural solutions that hold high appeal with consumers who are increasingly looking for chemical-free ways of tackling pests. To help retailers generate maximum sales, free- standing display units are available to display the range at its best. The line-up includes Decorative Fly Bait that attracts and kills flies on contact, while non-toxic Fly Catchers feature a glue trap made from natural ingredients. Aeroxon’s Clothes Moth Trap provides safe, effective control months.
for up to three
• To find out more about these key ranges visit
sipcamhg.co.uk
JANUARY 2021 DIY WEEK 17
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