FEATURE: SEASONAL GOODS


Managing Director Country Living. The topic of sustainability was


omnipresent at all three trade shows with innovative products - according to the Zukunftsinstitut, it is increasingly in demand among consumers and is becoming a decisive purchasing criterion. “More than 70 percent of people worldwide still prefer to shop in stores. However, they want to do so more locally, more sustainably and more collaboratively. Every crisis generates resilience, courage and creativity, and changes create


new opportunities and potential for retailers. Here, it is important to set the course early on and consistently put on the consumer’s glasses,” suggested futurologist and retail expert Theresa Schleicher from the Zukunftsinstitut.


Digitalisation extends trade show experience


The decisive factor in inspiration remained the physical experience, which was clearly in focus in 2023 - and continues to be meaningfully supplemented digitally before and


after the trade shows. Through the online platform Digital Extension, a total of 80,242 participants were virtually on the move, there were over 8,000 networking interactions, around 4,000 chat messages were sent and over 1,000 hours of content were watched.


During the year, the online


exhibitor search, the order and content platform for Home & Living nmedia.hub, the knowledge platform Conzoom Solutions, the Ambiente Blog and the social media channels


Christmasworld and Creativeworld remain available for networking, placing orders and gaining knowledge.


Ambiente, Christmasworld of Ambiente,


and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition center in 2024, with Ambiente/Christmasworld taking place on 26 to 30 January and Creativeworld on 27 to 30 January. Visit christmasworld. messefrankfurt.com or creativeworld.messefrankfurt.com for more details.


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FEBRUARY 2023 DIY WEEK 25


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