FEATURE: SEASONAL GOODS


SENSATIONAL COMEBACK: FRANKFURT CONSUMER GOODS FAIRS SET INTERNATIONAL


F an or five days in


February, Frankfurt became the home of the global consumer goods market, with the fully booked


exhibition halls buzzing with reunions and an energetic ordering mood. A total of 154,000 buyers came to Frankfurt to experience trends live and to order for their collections, with which they stimulate the consumer mood. “With


participation and


fair marketplace as a platform for networking, ordering and experiencing the products,” said Christian Haeser, Managing Director of Handelsverband Wohnen und Büro e.V. The Central Association of the


overwhelming tremendous


internationality, we have made an incredible comeback for the global consumer goods world after two years of pandemic. Frankfurt has strengthened its leading position and is the comprehensive inspiration, ordering and networking event. Our new concept ‘One-Stop-Shop’ is working,” said Detlef Braun, Member of the Executive Board. Buyers benefited from a unique


variety of fresh features: at Ambiente Dining, Living and Giving were expanded with the new Working section with a view to modern working worlds. Christmasworld inspired the sector with seasonal eye-catchers and festive decorations with a wow effect for the best-selling time of the year. With numerous creative offerings and interactive workshops, Creativeworld celebrated the ongoing DIY boom. “The new trade fair format consisting of Ambiente, Christmasworld and Creativeworld is


very coherent and perfectly


tailored to the needs of the trade, as the ranges in the home and living segments are also increasingly merging. The mood among our members was consistently positive and it was confirmed once again that our industry needs the trade


24 DIY WEEK FEBRUARY 2023


Hardware Trade (Zentralverband Hartwarenhandel e.V.) also agreed: “Full halls, super atmosphere, lots of new products, great discussions - the restart of the trade fair after the pandemic has been a success,” said General Manager Thomas Dammann.


Best international satisfaction ratings


The high level of internationality exceeded all expectations, with 70 percent of visitors coming from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland. “It’s gigantic and the visitor frequency super international - even far more than expected and far more than in 2020 before the pandemic. We are overrun, nobody expected that and we are very happy. The combination of Christmasworld, Ambiente and Creativeworld is proving to be a very fortunate solution for exhibitors and trade buyers alike, and one that should definitely be maintained,” stressed Lars Adler, Chairman of the Board EVL (European Lifestyle Association). The entire spectrum of German and international retail trade was on site. In addition, the mega event attracted the who’s who of major international buyers such as Amazon, Illums Bolighus, Galeries Lafayette, El Corte Ingles, KaDeWe, John Lewis, E. Leclerc, Marks &


BENCHMARK The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld joined forces for the first time in February, to inspire as the global hub for upcoming lifestyle trends. They reflect the increasing merging of lifestyles and focus on the top theme of sustainability, and with 4,561 exhibitors and visitors from more than 170 nations, the combined events were a big success.


Spencer, Museum of Modern Art, Rinascente and Stapels. Moreover, major distributors of hotel and restaurant supplies from around the world, as well as hotel chains such as Marriott International, Hilton Hotels & Resorts and Hyatt Hotels, were also attending. The fact that the trade sees Ambiente, Christmasworld and Creativeworld as its new platform for success is also confirmed by Messe Frankfurt’s visitor survey. The satisfaction ratings are at a very high level and currently stand at 94 percent.


New ideas for sustainable consumption The


extensive supporting


programme, which brought together a large number of top international speakers


and


designers such as Karim Rashid, Ross Lovegrove, Olivier Lapidus, Tassilo von Grolmann, but also promising young talents, was praised as a valuable source of inspiration. Through special presentations, lectures, workshops or guided tours, the exchange on the most important meta-topics such as sustainability, new work, design, lifestyle, future retail and digital expansion of trade was stimulated. In this way, all


forms of trade were given targeted approaches to solutions as well as practical and implementable ideas to take with them on their way. A particular highlight was the


Future of Work area in the new Ambiente Working section, which presented individual solutions for modern working environments. After all, the workplace is increasingly merging into social places


social exchange take place. The establishment


meets


spaces as a new form of office organisation


co-working the


urgent


need for flexibility and mobility. Buyers found a variety of offers and impulses for this. “Future of Work is not just about practical solutions, but about a mindset. We are experiencing a great deal of interest on the part of visitors here. In any crisis, people start to rethink and fresh ideas emerge. It’s an exciting time. We have gained new customers who were not actually looking for products


like ours. Many hotels


are also showing interest, as they too are offering more and more co-working spaces. The high visitor frequency in the Future of Work area shows that it really is a topic for everyone,” said Diane Wendel,


www.diyweek.net


where interaction and of


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