NEWS


Builders merchants to see growth of 2-3% annually


Builders’ merchants represent a key part of the UK construction industry and account for up to 85% of the UK’s built environment, by supplying a wide range of building materials. Builders’ merchants and their suppliers contribute over £40bn to the economy every year. Builders’ merchants who are within the end use sector have fared differently to other product sector areas over the last five years. Some experienced a sharper downturn in demand during the pandemic and


subsequent lockdown rules that were imposed, however many received a much quicker rebound in sales once the lockdown


measures were


eased. Many are still noting that this was due to many consumers having money saved during the pandemic and wanting to improve upon their


living standards


spending so much time in their homes.


The main product sectors that saw a downturn during lockdown measures were kitchens, bathrooms, roofing


and insulation products, HVAC equipment, plumbing and drainage products. These all experienced


a double-digit


decrease in market value during 2020. However, the downturn in sales was less evident for building materials


such whilst as


timber and glazing, cement and plaster and bricks and blocks. The number of overall outlets within the builders’ merchants’ sectors continues to shrink further. Online outlets should start to account for a greater share. For builders’ merchants, physical outlets will still remain


Carl Kammerling launches 2022 ‘Fusion’ promotion across full brand portfolio


Carl Kammerling International (CKI), the home of C.K Tools, is giving the DIY trade another reason to ensure their customers have access to the best tools for the job through its 2022 Fusion promotion and incentives scheme.


Live now and running until 27 May 2022, Fusion is offering merchants and wholesalers a welcome profit boost for the first half of the year with 180 products on promotion across the C.K Tools, C.K Magma, C.K Classic, Avit and Kasp Security brands. With discounts of up to 65%, CKI is also offering sign up rewards, a new connected reward scheme with its Q4 Magnetic promotion, access to promotion exclusive items and sales driving POS all for an extremely low initial order value, making this the business’ most standout Fusion promotion to date.


ranges and great value deals.” To enable easy participation, Fusion has a minimum sign-up of £300 for first order only, after which customers can place as many orders as they want, at any value they want, and across as many or little product lines as they want. Furthermore, CKI has created cross-promotion


a


Mark Raines, Head of Marketing at CKI, said: “With more than 200 years of heritage in the trade, we understand the importance to our customers of getting a strong bottom line established in the first half of the year. Fusion is our way of supporting them and ensuring this can be achieved through the perfect promotional mix of proven sellers, core items, full


reward


scheme between its Fusion and Magnetic promotions, enabling customers to get an early start on end of year vouchers and free-of-charge stock accruals, by purchasing during this current promotion.


For further information on the terms and conditions of Fusion 2022, visit www.carlkammerling. com/fusion_2022 or to sign up please contact your sales representative or call customer services on 01758 701070 for more information.


Changed landscape, but home investment stays on a roll


Despite the increasing opportunities for overseas holidays, a significant volume of consumers will remain focused on investment in their homes and gardens in 2022, according to the latest BHETA survey. The combination of property prices / ROI, continued caution in respect of Covid and phenomenally renewed consumer enthusiasm for ongoing improvement of the home and garden space has led to ‘confidence’ among 65% of UK suppliers to the home and market of continuing rises in turnover over the next 12 months (YoY). And this is compared to a very strong 2021, during which many had already seen sales growth of over 20% compared to pre-pandemic. This positive outlook for the industry is revealed


by the annual member survey of the British Home Enhancement Trade Association (BHETA), which


4 DIY WEEK FEBRUARY 2022


represents product suppliers in the DIY, home improvement and garden market, currently valued at £30bn, and employing 15,000 in the UK. The continuing strength of the market is attributed not only to the shift in consumer attitudes to home and garden improvement during lockdowns, (leading to widespread upskilling and the rediscovery of DIY as pleasurable / on trend), but also to what BHETA’s data analyst partner, Globaldata describes as ‘fundamental development’ in the DIY retail channel. From a consumer perspective, the home and


garden phenomenon has been spearheaded by those who have until recently been hesitant about picking up a hammer or paint brush with 56% of those who undertook home improvement projects in the last two years being aged 25 to 34, with the second most prominent group being those under 24.


a part of the central strategy, as consumers will still require items immediately or will want to physically see and touch items prior to purchase. There will likely be more emphasis placed


onto the online channels, such as apps, which will offer a better experience for trade customers, where they will be able to manage


their own business account with the merchant.


BHETA to sponsor DIY Week Awards 2022


The DIY Week Awards – a leading scheme for the recognition of excellence from across the DIY, home improvement and garden sector, organised by DIY Week publisher Datateam Business Media – is back for 2022. Since 2011, the scheme has been honouring forward-thinking companies, innovative products and inspirational people. Over the course of its tenure, a DIY Week Award has come to represent a distinguished seal of industry approval and the ceremony itself is a key date on the calendar of every industry professional. The DIY Week Awards has evolved year on year to ensure that it is


representative of the varied and vibrant industry that it serves, with the categories being expertly curated to reflect all corners of the sector. With 2022 marking the DIY Week Awards’ 11 year anniversary, the event is set to be bigger and better than ever before and we are very pleased to announce that the British Home Enhancement Trade Association (BHETA) are sponsoring this year’s awards joining our other sponsors and supporters DK Tools, Home Hardware, Quadient and Benchmark Retail Services. The shortlists determined by the judges will be announced soon. For more details please visit www.diyweekawards.co.uk


HMG Paints feature in Made in Britain Showcase


HMG Paints, the Manchester based independent paint manufacturer, have been featured in the latest Spotlight by Made in in Britain


the British manufacturing community and highlights the best of British manufacturing with its members products carrying its iconic mark. Made in Britain CEO John


Pearce: “We were delighted to visit HMG Paints for this video, as the company embodies several of our organisation’s core values - British provenance, innovation and longevity. HMG is one of many family businesses within the Made in Britain community, and we play a vital role in bringing more public awareness to the stories of how these companies evolve as they pass from


Britain. Made brings together


generation to generation.” The Made in Britain feature


explores HMG and the Manchester home of the fifth- generation family-run business that has


coined the catchy


phrase ‘One name that covers everything’. Not only does the showcase discuss the world of paint, it highlights the values of the business in interviews with Jonathan and Rebecca Falder whose great-grandfather founded the company in 1930. The Spotlight on HMG Paints


featured can be seen online by visiting: www.madeinbritain.org/ news/spotlight-on-hmg-paints


www.diyweek.net


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