INDUSTRY REVIEW
2020 Helps Homebase Undergo Digital Transformation
UK’s Homebase creating a fully connected journey from online engagement to in-store with 2020 solutions.
2020 is helping long-time partner Homebase move their desktop design solutions for their showroom businesses to a fully digital customer experience. 2020 Ideal Spaces, the web- based inspiration and planning solution, will be integrated with Homebase and Bathstore systems to create a seamless end-to-end customer journey for designers and customers. ‘We are thrilled that Homebase continues to put their trust in our solutions,’ says Tim Lambert, Managing Director UK – Senior Director EMEA at 2020. ‘They have implemented 2020 Ideal Spaces in their stores and will soon be live on their website, to play an integral role in increasing engagement with prospects and inspiring their customers.’
Paul Cannon, IT Director at
Homebase: ‘2020 Ideal Spaces is truly market-leading and that’s why we’re excited to continue our partnership with 2020. We know that more and more customers are choosing to shop online or are looking for the ease of taking on bigger projects, like a new kitchen or bathroom, virtually. Working with 2020, we’ve made the experience not only more inspirational, but easier too.’ Ian Penney, Business Unit Director: ‘Rebuilding the way we sell kitchens and bathrooms has been a real labour of love, from sourcing the right ranges to making sure we’ve got the most passionate, knowledgeable team. Making the design process easier was key and 2020 Ideal Spaces has done just that. It’s simple to use, quick to learn and fully integrated which means our team can focus on helping our customers create their dream kitchen or bathroom. The
website and full project integration allows us to offer the best customer experience possible.’
The benefits of Homebase’s full implementation of 2020 Ideal Spaces will include: • Enhancing the customer experience by offering a fully flexible design journey online and in-store.
• Closing more sales and expediting the process by facilitating collaboration between online prospects and expert designers.
• Capturing better qualified leads through their website.
www.homebase.co.uk www.2020spaces.com
BHETA pushes new DIY opportunities with the Very Group
DIY and home improvement and members of BHETA – the leading trade association for DIY & gardening suppliers - enjoyed a superb opportunity to meet with a wide range of buyers from the Very Group as it ramps up its presence in the home improvement market, where it is actively looking for additional suppliers. The BHETA Meet The Buyer event, now proven in both face to face and Zoom formats took place on Wednesday 23rd February and prospective Very Group suppliers had a wide ranging brief including: • Paint & Wallpaper – Interior Paint, Exterior Paint, Craft, Wallpaper Tools
• DIY – Power Hand Tools, Tools Tools, Accessories, Hardware, Ladders and Benches
• Flooring – Laminate, Real Wood • Lighting – Indoor Lighting, Outdoor Lighting, Kids Lighting, Lighting Accessories
www.diyweek.net
Very lines in tableware, cookware, kitchen,
fragrances and laundry.
The Meet The Buyer format is a tried and tested BHETA retailer networking event and has translated successfully into a Zoom format. Suppliers are permitted a maximum of two people
for appointment with a their
buyer, during which they focus on product features and benefits, together with cost price proposals. Retail sales at the online retailer,
The Very Group, jumped 13% year on year to a record £2.4bn in the year to July 2, 2021, with flagship brand
Very.co.uk seeing a 25% increase YoY with performance driven by all categories
electrical, home and fashion goods. The retailer has continued to invest into its capacity and technology, launching its AI powered Chatbot
This was in addition to established utility, storage,
home
20-minute relevant
the “Very Assistant” who now manages 268,000 queries per month and extended order cut off times for next day delivery from 7pm to an industry leading 10pm. The Very Group is a multi-brand online retailer and financial services provider in the UK and Ireland and is based in Liverpool. Established in November 2005, because of the merger of the former Littlewoods and Shop Direct companies, it rebranded in 2020 as The Very Group. While DIY and home improvement
BHETA Meet The Buyer events are aimed initially at BHETA members, it is always possible for non-members supplying product in the gardening, DIY,
and across home
markets sectors to get on board. They should initially contact Keeley Vernon, BHETA’s sector manager for DIY and garden on 07398 840418. Chief Operating Officer of BHETA, Will Jones commented, “It’s great
that BHETA can secure opportunities for members to pitch to key retailers like The Very Group.
33 suppliers
had the benefit of meetings with the Very Group buying team, so yet again this was an enormous success from both supplier and retailer points of view.” “In the coming months BHETA has Meet the Buyer events with John Lewis and M&S, and retailer forums with, amongst others, Amazon and Tesco”. More details of BHETA’s events
programme, which includes webinars, Meet The Buyer events and
improvement networking forums with
leading retailers can also be found on the BHETA website www.
bheta.co.uk. To register for any of BHETA’s current or future events, contact Zara Miah from the BHETA Member Services Team on 0121 237 1130, or alternatively, email on
zm@bheta.co.uk.
MARCH 2022 DIY WEEK 29
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