AUTUMN/WINTER PREPARATION
SECURING SALES THROUGH CONSUMER AWARENESS
Experiencing considerable growth in recent years, the global security market is projected to surpass $100 billion by 2020 as consumers continue to raise concerns, writes Kasp Security brand manager Tina Skinner.
I
ndependent research into homeowners’ attitudes and behaviour toward security has revealed that consumers are committing many
faux pas when it comes to protecting their home, suggesting a lack of awareness of security products. According to the Office of National Statistics, domestic burglary is 1.14 times more likely in winter than summer, with the Metropolitan Police reporting a typical rise of 25% in residential burglary offences during autumn/winter. This presents retailers with an opportunity to capitalise on market conditions while increasing incremental sales. Product awareness is imperative to both educate the consumer and drive sales. The more retailers know about a
line of products, the more effective they will be in selling it.
When it comes to padlocks for example, retailers should be aware of basic product information such as features and benefits, recommended applications and differences in locking mechanisms. While all padlocks may appear to be fairly similar, there are vast differences in their capabilities and applications and these should be explained to the customer so that they can make an informed purchase. To assist selection and save the retailer time, Kasp has developed packaging that includes icons to show product features and applications along with a traffic light system to help assess the comparative level of security of different products within the range, from1-5 for basic to 11-15 for maximum protection.
MAXIMISE IMPULSE BUYS Impulse purchasing opportunities can be maximised by positioning attractive and lively merchandisers in hot spot areas such as on aisle ends in high traffic areas. Drawing customers’ eyes to counter-top merchandisers as they go to pay will encourage those last minute buys and lead to incremental sales. Kasp offers a robust wire frame counter unit which holds up to 20 of the best selling padlocks along with different counter boxes and clip strips to help drive impulse sales. First impressions count, so stock presentation is critical. Modern, striking merchandisers not only encourage consumers to shop from that display alone but can help to revitalise a store and generate those all important sales, impacting positively on a retailer’s bottom line.
It’s time for consumers to refresh their homes in time for Christmas. Whether they want to re-grout tiles or refresh sealants, Vitrex offers a range of re-grouting tools and kits to get the process started. A great starter pack - the Tile Re-Grouting Kit includes everything customers need to get the job done. The newest addition - the Grout & Silicone Remover & Finisher – is a complete kit for removing old sealant, grout and caulk with its built-in scraper and brush to remove dirt and residue. It gives a perfect finish with newly applied materials using three profiling tools included in the pack.
Homelux has extended its product offering yet again with a new range of mosaic tiles. This collection of 15 products has been created with a mix of contemporary on trend tile shapes and a variety of materials to ensure there is a mosaic to suit every tilling project. With the ability to be cut to size using ordinary scissors, installing mosaics is made especially easy, making them perfect for creating a stunning feature in a bathroom, wetroom or kitchen. Ensure your customers can find a mosaic to suit their particular tiling project with these latest on trend designs.
01283 245430
www.homelux.co.uk
www.diyweek.net 01283 245 430
sales@qep.com
Complementing the Bugo bed bug monitor, the latest offering from Pest-Stop in bed bug control and prevention is the Bed Bug Blitz Kit. The kit is said to be the ultimate tool for dealing with bed bugs in the home by providing both instant protection and treating the source of the problem, giving complete peace of mind. The kit contains three active ingredients: cypermethrin, permethrin and pyrethrins, in the form of 1 x 300ml spray, 1 x 100g powder and a fumer, helping customers take back control of their home. The kit is the latest addition to Pest-Stop’s range of high quality products.
0800 652 5521
customercare@peststopsystems.com
8 SEPTEMBER 2017 DIY WEEK 21 PRODUCT NEWS
Help your customers to prepare their homes and outdoor furniture for autumn/winter months with Plasplugs Ovalok screws. Ovalok is the perfect screw for all types of wood, MDF, plastic, sheet metal and masonry. Ovalok screws are available as multi-use, hinge, MDF, decking or flooring versions. They range in pack sizes and lengths from 12mm to 100mm. The patented design offers a spiral point for a quick and easy start without kickback and hardened construction to provide ductile strength. In addition, the oval thread delivers a superior lock, preventing lifting and movement and clamping materials fast.
01283 245430
sales@qep.com
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