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PLEASE HELP US HELP OUR INDUSTRY...


...AND IT 'S NOT JUST ABOUT MONEY!


As a charity, money isn’t the only thing we need. Don’t get us wrong, pledges and fi nancial support are fantastic, but perhaps the biggest challenge we face is generating awareness about who we are and what we do.


The more people who know about the Rainy Day Trust, the more we can make a real difference. Which is why we’re asking for your help to spread the word of the charity that supports the hard-working, within our industry, who have fallen on hard times!


GOT A WEBSITE? YOU’LL DO FOR US!


The biggest vehicle we have for generating awareness is our website. But with over a billion other websites out there, on our own we’re just a drop in the ocean. Google is the gateway to success for many businesses and as a charity we’re no different…


HOW YOU CAN HELP…


The best way you can help spread the word is to tell people you talk to about us. This can take many forms but perhaps the most simple way is to create a page on your website with some brief details about what we do and why you support us, with a back link pointing back to the Rainy Day Trust website. Here’s an example of how that might look...


This method not only helps your customers and stakeholders understand how important our role is within the industry, but also helps our website rank better within Google. The vital bit here is the back link to our website, so if you can only help us do one thing, it would be by placing a link on your website to the Rainy Day Trust site.


HERE’S HOW TO CREATE A LINK FROM YOUR WEBSITE TO OURS...


The link to our website is http://www.rainydaytrust.org.uk so the ideal way to create a back link to our website with very little work would be to embed this link within any page on your website, eg. On an About Us page, Links page or simply at the footer of your website.


The HTML code to do this would be: <a href=” http://www.rainydaytrust.org.uk”>The Rainy Day Trust DIY Charity</a>


HOW WILL THIS HELP?


By doing this Google will deem the Rainy Day Trust website more important and relevant, and consequently our search rank will improve dramatically, therefore driving more traffi c to our site. Plus any referral traffi c from your customers browsing your site and clicking our link will also help raise awareness around what we do.


OTHER NON-FINANCIAL WAYS YOU CAN HELP?


• Drop a link to our website in your email footer. It could be as simple as: WE SUPPORT THE RAINY DAY TRUST www.rainydaytrust.org.uk


• Send an email campaign to your customer database. We can provide you with a fully customised HTML email. All you’ll need to do is send it!


www.rainydaytrust.org.uk Thank you for your support! SUPPORT FOR PEOPLE WHO HAVE EARNED IT


The Rainy Day Trust, Federation House, 10 Vyse Street, Birmingham, B18 6LT • Tel: 0121 237 1130 • Fax: 0121 237 1133 • Email: rainyday@brookehouse.co.uk Registered Charity 209170


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