COVID:19
STANDING OUT
ven before C OVI D -1 9, ecommerce was a rapidly growing industry. The current circum-
ONLINE IN THE ERA OF
Dan Jones, Head of CRO at Search Laboratory, offers his strategies on how to help retailers in the home and garden space stand out online, which will ensure customers come back time and time again.
COVID:19 E
online. If a consumer can’t easily navi-gate your site to find what they want, they will simply leave to go on a competitor site.
stances have only gone to exaggerate this. And, as such, it is becoming increasingly more difficult for home and garden retailers to stand out
24 DIY WEEK 30 APRIL 2020 22 DIY WEEK APRIL 2020
Conversion Rate Optimisation (CRO) helps you to diagnose which elements of your site are a barrier to engagement and conversion, and then scientifically test solutions to fix these barriers, improving user
experience and uplifting revenue.
Become a design orientated retailer
Thanks to the rise of affordable digital technology, more consumers than ever are engaging with the online world and the public has come to expect websites which are both aestheti-cally pleasing,
fully
functional and quick to load. As a result, usable design is essential for home and garden retailers who want to gain an advantage over their competitors and grow their online revenue. To replicate this for your own business and become more design led, you should:
• Set objective design targets for the output of your web designer • Create a clear picture of exactly who your customer is and how you will meet their needs • Design prototypes and trial them on real customers before asking you designer to spend time coding
Develop an advanced marketing funnel strategy
Nowadays, consumers are exposed to hundreds of marketing messages across multiple platforms every single day, so home and garden retailers need to go above and beyond in their approach if they want to stand out from the noise. Developing an advanced marketing funnel which includes a top layer of engaging and valu-able
www.diyweek.net
www.diyweek.net
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
