Organisers heralded another successful Exclusively Housewares & Exclusively Electrical show this year, with even more buyers attending than in previous years and a host of trends and exciting new products on show

Simon Boyd. Discussing the show’s features, as well as the fact that there was a 10% increase in buyer attendance, he adds: “A sell-out show of leading proactive exhibitors, the new initiatives with BIRA and Sirius,


he 2018 Exclusively Show has exceeded even our high expectations,” says show director

some fantastic business, proving that there is great potential in the UK market. T&G Woodware also had a great show and head of marketing Jenny Handley says: “it had an exciting buzz about it.”

Burton McCall had some great visitors on stand and was pleased with this year’s show. Managing director Michelle Dickenson from Burton McCall

says: an informative BHETA

sponsored seminar program, the growth of the brand showcase for consumer journalists and bloggers and the inspirational Scarlet Opus trend displays all contributed to our best show ever.” This year’s exhibition showcased

more than 150 leading suppliers, including 32 new exhibitors in housewares, tabletop, and small domestic

appliances, offering

myriad new products and appealing new brands. Feedback from those on the show floor was really encouraging, as always. Metaltex managing director Mark Newbould had a really positive experience this year. He said: “An excellent and successful show helped us to create high interest in our new products. We had many encouraging conversations and did “We were

certainly kept on our toes with the flow of

visitors – I would

say footfall seemed on par, if not better than 2017.” She adds that the company would definitely be making a return in 2019: “It’s a key show in our calendar” Kitchen Aid marketing manager

for UK & Ireland Helen Simpson echoed the sentiment, saying: “The show is an excellent platform to reach buyers from key sectors.” When it came to retail visitors, a new partnership with BIRA, which was designed to draw independents to the show, certainly reaped rewards, as reflected in the show’s attendance figures, and sales of over £30,000, directly attributed to the BIRA bonus voucher, provide confirmation. As part of the partnership, BIRA had a stand at the show for the

first time and its members were offered complimentary overnight accommodation, show refreshments and an invitation to the Exclusively summer party. BIRA

manager Julie Holden “During the two-day event,

national membership adds: the

‘BIRA bonus’ scheme was taken up by almost 50 of our members, which exceeded our expectations.”


Now in its fifth year, small domestic appliance show Exclusively Electrical is a huge draw for all buyers. This year buying group,

Sirius held its first-ever UK convention at the exhibition, inviting many new retailers who then took time to shop the show. The group represents 250 stores nationwide and commercial director says he felt Exclusively “provides a new platform and environment for our members to discover and explore the SDA market in more detail, and how it can become an addition to their armoury in electrical retail.” The show’s seminar programme, which was sponsored

by the

British Home Enhancement Trade Association (BHETA), featured five speakers offering inspiration and new methods to help retailers take teir business forward. Seminars included GfK retail lead Kelly Whitwick presenting relevant market updates and insight into the

latest consumer trends, as

well as a BIRA panel discussion with members talking about the issues faced by independents in today’s market place and looking at retailers in different stages of their businesses, from start-ups, to well established businesses, and those that have diversified. “The reputation of our seminar

program builds, returning the largest turnout in recent years – in some seminars there was standing

29 JUNE 2018 DIY WEEK 17

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