COMMENT Ring Christmas tills


No 5,845 - 26 October 2018 www.diyweek.net


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In This Issue


© 2018 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself


Retailing, Domestic Electrical Appliances,


Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.


P4 / NEWS


The latest headlines from across the home improvement and garden sector


P10 / RANGE REVIEW: CHRISTMAS A look at what opportunities some outdoor categories


might present over Christmas Editor, Fiona Garcia: fgarcia@datateam.co.uk


Take a look at products you already stock and re- imagine them with a festive twist


Founded in 1874


It’s getting colder, Christmasworld has, this week, issued its trends ahead of the exhibition in February, and tins of Quality Street and Roses chocolates are on sale in the supermarkets…yes it’s that time again, Christmas is just around the corner! Whilst I am yet to hear my first festive tune on the radio, I am finding myself inundated


with Christmas messages and promotions in certain stores and, even more so, in my email inbox. Many retailers are already discounting with gusto ahead of Black Friday, Cyber Monday, the Boxing Day sale – and any other day of deals I might have missed inbetween. Whether it’s Brexit, big brands on the high street going bust, or overspending during the summer months that is apparently making British consumers a tad more cautious than usual – from experience, that does all seem to go out the window to some extent when they caught up in the excitement of Christmas. So, rather than focusing on heavy price cuts, think more about what you can offer – whether that’s quality products and perfect impulse pick-ups or a special in-store experience – to entice shoppers to open their wallets. Whilst I’m sure planning for the festive season – if it’s an important category for your business - has been in the works for many months now, we thought we’d give you a little bit of added inspiration with our Christmas range review before December rolls around. Well, inspiration of a different kind… We all know the classic lines people expect to do well in the lead up to Christmas but, before you start shelling out even more on tinsel and fairy lights, why not take a look at some of the products you are already stocking and re-imagine them with a festive twist.


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P17 / EXPERT OPINION


The latest in a series of articles from industry marketing specialist Brookes & Co.


www.diyweek.net


P18 / RANGE REVIEW: CLEANING & LAUNDRY


A closer look at what is driving sales in the sector 26 OCTOBER 2018 DIY WEEK 3 Published by


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