RANGE REVIEW: CLEANING & LAUNDRY


WORK WHISTLE


than their day job, according to a new survey carried out by home management site, Hoppy. The Happy Home study polled 2,000 UK adults and found that Brits spend, on average, 10 hours a week on household chores and tasks. As much as 40% of the nation is stressed out about their household to-do list, and 75% feel unhappy with their current home environment. Meanwhile, in a poll on DIYweek. net, 25% of respondents said that, in terms of what was driving growth in the cleaning and laundry sector, consumers are looking for product innovation that makes a task quicker and easier. EasyDo Products Ltd, manufacturers of the Dishmatic range of dispensing fillable and refillable washing up tools, has launched Dishmatic Glide, a dish brush that has been reinvented


O 18 DIY WEEK 26 OCTOBER 2018


ver a third of British workers are finding the everyday routine of


running


a home to be as, or more, stressful


for easy and efficient washing up. Commercial director Gavin Braine, says: “Having monitored the dish brush market for years, there has been little-to-no innovation within this category and we recognised a real opportunity for a new product.” According to the findings from the Happy Home study, women are taking the lion’s share of the household strain. Around half of women are stressed about their home, compared to just 30% of men. The division of labour could be to


blame; women spend the equivalent of 14 days more a year ‘working’ in the home than men. At 10 hours a week, Brits spend more than a standard working day on household chores and tasks – dealing with home-related admin, chores and other jobs around the home, such as paying the bills, cleaning and putting the bins out.


Looking at a typical month, the disparity between men and women becomes clear with men clocking up 37.7 hours a month on ‘household management’ whilst women clock up 47.5 hours – largely due to doing


while you


Consumer lifestyles are becoming much busier, and balancing work and home life has never been more of a difficult task. Kiran Grewal speaks to EasyDo Products Ltd and Avron about how innovation is changing the face of the cleaning sector.


“Women are taking the lion’s share of the household strain. Around half of women are stressed about their home, compared to just 30% of men. The division of labour could be to blame; women spend the equivalent of 14 days more a year working in the home than men.” Happy Home study


two hours a week more than men on household chores like cooking and cleaning.


Know your customer Consumer research is an important tool to discover the changes in behaviour and what type of product best suits the customer’s needs. Gavin adds: “Our consumer research highlighted the issues that consumers have with a typical dish brush, which led us to create a design-focused non-scratch dish


brush that cleans effectively and stays clean too. We’re very proud to design and manufacture in the UK at a time where so many businesses have moved elsewhere. This also gives us the flexibility to work on exciting new products quickly.” Customers are very image- focused when looking for products for their homes, so even when developing something arguably less glamorous, such as cleaning products, Gavin says the design process is hugely important.


www.diyweek.net


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