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Founded in 1874 No 5,855 - 26 April 2019 www.diyweek.net


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“A surprising number of young people have never set foot in a garden centre before”


Inspiration and imagination


This issue we’re pleased to celebrate all things garden and woodcare, and after a particularly sunny bank holiday weekend, I think we all just might be in the spirit to dust off the gardening gloves and get stuck in. This edition is jam-packed with some great contributions including a tallk from garden designer and TV presenter, David Domoney, at the GCA conference earlier this year. He talks about his project Cultivation Street, and aims to transform people’s lives through the positive power of plants. Now I love any initiative that sees retailers engaging with customers and doing something for their local community- and if nothing else, it’s damn good PR.


But it can also boost your bottom line. Steve Purton from Dobbies describes how he sees the young children he works with through Cultivation Street come back into the centre after their initial tours. I was amazed to hear him say that a surprising number of young people have never set foot in a garden centre before, so the opportunity to get them through the door with projects like this is vital to the future of the industry. If you can capture their imagination and build that trust from an early age, you really could earn a customer for life. The fantastic Ann-Marie O’Roirdan from Evergreen Garden Care UK, discusses the importance of visually enticing your customer, showing them the end result rather than the mountain of tedious jobs people associate with garden chores. I know a lot of people who would see weeding etc as “outdoor tidying up” - not exactly what we’re going for here - so we need to look at showing customers the calming green oasis that they can replicate in their own gardens at home. For someone like me, who is desperately trying to do up my own outdoor space in time for summer, and with my unfortunate lack of creativity, a few visual pointers from a garden centre really wouldn’t go amiss.


Assistant editor, Kiran Grewal: kgrewal@datateam.co.uk In This Issue


© 2019 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself


Retailing, Domestic Electrical Appliances,


Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.


P4 / NEWS


The latest headlines from across the home improvement and garden sector


P8 / SUPPLIER NEWS Evergreen Garden Care UK talks about re-branding,


and its big plans for the future


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P9 / PRODUCT NEWS


A closer look at some of the new products taking the industry by storm


www.diyweek.net


GARDEN & WOODCARE DIY Week speaks to a whole host of garden and woodcare experts about what’s new in the sector


P22 / RANGE REVIEW: 26 APRIL 2019 DIY WEEK 3 Published by


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