RANGE REVIEW: GARDEN & WOODCARE


TREND REPORT 2019 WYEVALE GARDEN


As the UK’s largest garden centre retailer, Wyevale Garden Centres is uniquely placed at the root of the industry, with sight of the nation’s shopping habits and burgeoning trends before they come into bloom.


I


n the year that the high street, much like the weather, experienced some of its most unpredictable


conditions, the nation sought refuge in the calming surrounds of the garden. Though often faced with limited time and space, Brits’ appetite for gardening is proving steadfast in a digital world full of distractions. This second edition of the Garden Trends Report has combined the sales


insights and


expertise of the senior buying team with survey data from more than 27,000 British gardeners to uncover the key trends shaping our gardens – and the way we garden – in 2019. Six overarching trends have been identified: Front of Show, Home- Grown


Heroes, Multisensory


Spaces, Health & Healing, Indoors Out and Giving Back in the Garden. The modern revival of traditional gardens, teamed with the blurred boundaries of indoors and out, is


12 DIY WEEK 26 APRIL 2019


driving new trends and motivations to get gardening. The shift towards greener, more sustainable lifestyles has extended into our gardens, with wildlife, wellbeing and the weather at the forefront of conversations. This report explores recent developments in British horticulture and offers a holistic view to what the future holds. It takes a look at the products and plants that are gaining ground, and the driving forces encouraging new-age gardeners to put on their gloves and reap the many rewards of gardening.


Trend one: Front of Show More than ever, house-proud Brits are turning their hand to gardening to make a statement with their homes. With social media spurring greater opportunities to show off, there has never been a more popular time to put gardening skills front of show – quite literally. In a bid to stand out on the street and become the envy of their neighbours, the nation’s focus is shifting towards front


doors and front gardens, with every visible space being transformed into the ultimate crowdpleaser for the public. In doing so, Brits are spotlighting novel ways to create instant impact and maximise space out front, while adding value to their property in the process.


59% of British gardeners use potted plants in the front garden to add curb appeal.


Customer enquiries for planting in pots and containers, and how often to water, saw massive growth in 2018, with Wyevale Garden Centres’ social media engagements up 178% for posts relating to hanging baskets, pots and planters. With space at a premium, these products are the perfect fit. The growing population of savvy ‘urbanised’ gardeners are ensuring every plant has earned its


place, with specially selected smaller ranges of climbers, shrubs, roses and vegetables allowing them to reap the rewards in the little space they have. So it’s no surprise that city-dwellers in the capital are on average three times more likely to feature window boxes at the front of their home compared to residents in other areas of the country. Climbing versions of the famous David Austin roses have seen a surge in sales thanks to their ability to flourish in a pot or container, while smaller clematis varieties by Raymond Everson are being introduced as an attractive frame for the front door.


Trend two: Home Grown Heroes Sentiment runs through the soil for Brits and in times of uncertainty, they turn to what they know and what comforts them. Old time favourites are seeing a resurgence as gardeners opt for ‘tried and tested’ varieties; from bedding classics that deliver a show for months, whatever the weather, to traditional


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